Leaflet Distribution Blog

GDPR Leaflet Distribution

The Perfect Solution to Combat GDPR

On May 25th, 2018 the General Data Protection Regulation (GDPR) will come into effect and will drastically change the way digital marketing activities are carried out and how data is collected and used. The great news is that this doesn’t affect leaflet distribution advertising. But first, let’s explain what GDPR is. What is GDPR? GDPR

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Sometimes Things Do Need Fixing

Sometimes Things Do Need Fixing

Someone somewhere once said “If it ain’t broke don’t fix it” (I know it should read “if it is not broken do not fix it”, but bear with me) but sometimes things do need fixing with your leaflet distribution campaigns. If it ain’t broke don’t fix it is good advice if whatever is working is

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Golf club leaflet distibution

Golf Clubs Need To Raise Their Game

There has been a lot of discussions lately about how the high street is being hit by the internet and the recession. However, high street enterprises are not the only businesses to feel the effect of the recession. Golf clubs have been seriously affected by the recession, and, in some smaller way, the internet. When

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the purpose of leaflet advertising

What is the Purpose of Leaflet Advertising

The most common idea when talking about the purpose of leaflet advertising is that leaflets sell your product or service. Now while that is partly true, it’s not quite as simple as that and to answer this, first, we need to explain the difference between marketing and selling. The difference between marketing and selling I

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leaflet distribution 2018

Marketing Your Business in 2018

Now the festive season is over, many of us find ourselves in a kind of limbo. A limbo that stretches from Boxing Day, through New Year’s day until the 4th or 5th of January. And because this period of inactivity heralds the start of a brand new year, we begin thinking about the future and

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Environmental myths

The Environmental Impact Of Leaflet Distribution

There are plenty of myths both ancient and modern for people to believe if they wish. The ancient ones include the existence of Unicorns and the existence of King Arthur’s Camelot and the round table. And the modern ones that claim Elvis Presley is still alive and the paper industry is destroying all forests on

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Rougue door drop companies

Don’t Get Caught Out

There have always been frauds and scams carried out by unscrupulous people looking to relieve decent law-abiding citizens of their hard-earned cash. But with the introduction of technology, fraud has become easier as far more people can be approached by the fraudsters and scammers. The telephone has become one of the instruments where the bad

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Christmas Advertising

Pulling The Christmas Heartstrings

Over the years the arrival of Christmas has been marked by different things. Some years ago it was the appearance of Christmas crackers on supermarket shelves as early as November. Then television began heralding the approach of the festive season with esoteric ads picturing men or women running along dark corridors making you think you

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Missing Your Benefits

Features vs. Benefits: The Key to Advertising

Knowing how to sell your benefits is an important part of your advertising process and one of the biggest mistakes some people make when writing the copy for a leaflet is not telling the prospect the benefit they will get for buying the product or service being offered. The problem is many marketing people and,

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got it flaunt it

If You’ve Got it Flaunt it

I imagine many people have heard the saying “Build a better mousetrap and the world will beat a path to your door.” That phrase comes from a longer passage written by Ralph Waldo Emmerson in the nineteenth century. Ralph Waldo Emerson was an American poet, philosopher and essayist and he actually wrote the following lines.

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Estate Agents Online Agents

Are Estate Agents Under Threat?

The answer to that is obvious. Yes. Estate agents are under threat from the internet and from people wanting to do business online. But estate agents are not the only businesses who are being threatened by the internet as many traditional high street concerns are coming under pressure from their customers turning to the internet.

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Colour Spectrum

Are you smarter than a goldfish?

OK, that is not really a fair question because attention span is not a good judge of intelligence. However, since the year 2000, the average attention span of a human has shrunk from 12 seconds to 8.25 seconds. And the average attention span of a goldfish is apparently 9 seconds. What is more worrying is

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Can You Help Me

I wonder if you can help me?

If a person called you and opened the conversation with that question, how would you react? I am willing to bet you would probably be prepared to listen to what the caller had to say next. This conversation recently arose when I was talking to a young graduate who had taken a part-time job in

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Keep It Simple

The Biggest Mistake With Leaflet Distribution

The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than the people they are advertising to. This can have a negative effect on response rates for one simple reason. Let me explain. An article recently

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