Leaflet Distribution Blog
On May 25th, 2018 the General Data Protection Regulation (GDPR) will come into effect and will drastically change the way digital marketing activities are carried out and how data is collected and used. The great news is that this doesn’t affect leaflet distribution advertising. But first, let’s explain what GDPR is. What is GDPR? GDPR
Someone somewhere once said “If it ain’t broke don’t fix it” (I know it should read “if it is not broken do not fix it”, but bear with me) but sometimes things do need fixing with your leaflet distribution campaigns. If it ain’t broke don’t fix it is good advice if whatever is working is
There has been a lot of discussions lately about how the high street is being hit by the internet and the recession. However, high street enterprises are not the only businesses to feel the effect of the recession. Golf clubs have been seriously affected by the recession, and, in some smaller way, the internet. When
The most common idea when talking about the purpose of leaflet advertising is that leaflets sell your product or service. Now while that is partly true, it’s not quite as simple as that and to answer this, first, we need to explain the difference between marketing and selling. The difference between marketing and selling I
Now the festive season is over, many of us find ourselves in a kind of limbo. A limbo that stretches from Boxing Day, through New Year’s day until the 4th or 5th of January. And because this period of inactivity heralds the start of a brand new year, we begin thinking about the future and
There are plenty of myths both ancient and modern for people to believe if they wish. The ancient ones include the existence of Unicorns and the existence of King Arthur’s Camelot and the round table. And the modern ones that claim Elvis Presley is still alive and the paper industry is destroying all forests on
There have always been frauds and scams carried out by unscrupulous people looking to relieve decent law-abiding citizens of their hard-earned cash. But with the introduction of technology, fraud has become easier as far more people can be approached by the fraudsters and scammers. The telephone has become one of the instruments where the bad
Over the years the arrival of Christmas has been marked by different things. Some years ago it was the appearance of Christmas crackers on supermarket shelves as early as November. Then television began heralding the approach of the festive season with esoteric ads picturing men or women running along dark corridors making you think you
Knowing how to sell your benefits is an important part of your advertising process and one of the biggest mistakes some people make when writing the copy for a leaflet is not telling the prospect the benefit they will get for buying the product or service being offered. The problem is many marketing people and,
I imagine many people have heard the saying “Build a better mousetrap and the world will beat a path to your door.” That phrase comes from a longer passage written by Ralph Waldo Emmerson in the nineteenth century. Ralph Waldo Emerson was an American poet, philosopher and essayist and he actually wrote the following lines.
The answer to that is obvious. Yes. Estate agents are under threat from the internet and from people wanting to do business online. But estate agents are not the only businesses who are being threatened by the internet as many traditional high street concerns are coming under pressure from their customers turning to the internet.
OK, that is not really a fair question because attention span is not a good judge of intelligence. However, since the year 2000, the average attention span of a human has shrunk from 12 seconds to 8.25 seconds. And the average attention span of a goldfish is apparently 9 seconds. What is more worrying is
If a person called you and opened the conversation with that question, how would you react? I am willing to bet you would probably be prepared to listen to what the caller had to say next. This conversation recently arose when I was talking to a young graduate who had taken a part-time job in
I know that sounds like an odd question but I ask it for two reasons. The first reason is I hope you will keep reading and the second reason is I thought “Are you even interested in geometry and leaflet designs?” as the title may see you reaching for the off button before your eyes
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than the people they are advertising to. This can have a negative effect on response rates for one simple reason. Let me explain. An article recently
Leaflet Distribution Articles
When sisters Karen Egan and Wendy Compagno, from the Buckinghamshire/Hertfordshire border branch of Molly Maid, realised that their current leaflet distributor just wasn’t quite up
As a part of the direct marketing mix, leaflet distribution is one of the most successful methods of building a new business or expanding and
A recent Royal Mail and FreshMinds study reveals that 89% of consumers remember receiving a door drop mailing – more than any other marketing channel.
It’s OK this isn’t an article about unrequited love (although it is in some way). It is a theme we have covered in some form