Glebe Kids

Leaflet Distribution Case Study


Deep in the pretty Hertfordshire town of Letchworth, lies the answer to most parents’ prayers.

Glebe Kids Nursery and Kindergarten is an established pre-school with an excellent local reputation for care, support and teaching children how to read and write. Catering for children aged 2 years and 9 months to 5 years, the school provides Sessional Nursery Care for 24 children at any one time. The availability of both morning and afternoon sessions means the school can cater for up to 48 youngsters in any one day.

The school was established in 1988 and has a secluded, rural setting, and in November 2004 Kent Atkinson and his wife Anna became the new owners. Due to its geographical location Glebe Kids was a well kept secret with parents, but it always pays to heed the old adage, “out of sight, out of mind”. Kent and Anna decided to inform parents of the additional sessions they had introduced and gain increased publicity for the school.

It was whilst surfing the internet for marketing options that Kent first came across DOR-2-DOR. Impressed by the website he contacted them for discussions.

With a clever and colourful leaflet design attracting new recruits is child’s play. Kent commissioned DOR-2-DOR to design, print and deliver 10,000 colourful leaflets to homes in Letchworth and the surrounding area. The leaflets, were primarily aimed at parents with children under 5 years of age and potentially suitable households were targeted.

Following an excellent response five children were signed up (at the cost of £500 a term) and the waiting list for places went from 0 to 44, as anxious working parents, new to the area, were delighted to learn of the nursery’s existence. Furthermore the location and homely atmosphere were a bonus. Six weeks later Kent is still receiving enquiries.

The future looks exciting and having launched a vibrant new website, with plans for converting an out building to offer after-school sessions, there is a lot to shout about. Glebe Kids is planning another fun- packed campaign with DOR-2-DOR.

Kent Atkinson said:
“The service was very fast, reliable and efficient. DOR-2-DOR are very professional, helpful and really friendly. Overall I found them absolutely excellent and would recommend DOR-2-DOR to anyone.”

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