Leaflet Distribution Blog
7 Reasons Why Leaflet Distribution Doesn’t Work
It has been proven by many successful businessmen that leaflet distribution campaigns do work and this is why businesses of all sizes use them time and time again. Despite this success, there are still many people who believe door drop distribution is a waste of time and money; and this is because they have wasted
Advertising Reach and Frequency
Working out what marketing methods to use can be a struggle. Two terms you need to understand when wrestling with this problem are marketing frequency and marketing reach. Do you know the difference? What Is Marketing Frequency? The term frequency in marketing refers to the number of times a single consumer is exposed to an
The Value of Door Drops During Lockdown
In response to queries about the delivery of advertising mail during the Coronavirus crisis, the DMA has produced the below statement. During these uncertain times, businesses, charities, local authorities and the UK Government need to be able to communicate with all members of the public. Door drops and direct mail remain reliable and safe mediums
How to Get More Customers
Plenty of research shows people need to see your marketing message several times, in different ways, before they buy. If a customer says no, is it game over? Be honest, do you give up after your first knockback? Many business people do. But that’s a mistake! “If at first, you don’t succeed try, try and
Worried Your Leaflets Go Straight in The Bin?
How to make sure your leaflet campaigns are top performers. It has been said that leaflet drops are old-fashioned and cheap but this is an outdated opinion as door drops are probably one of the most taken for granted mediums of advertising. Regular users of this medium of advertising continually prove that they are a
Be Brave With Your Marketing – Don’t Switch Your Lights Off
During a recession, some businesses cut their advertising budgets to save money. Although this can give short term relief, it will likely pave the way to long term loss of revenue and maybe even closure. What if a shop owner, fearing a recession and loss of trade, turned off the lights in their window display
Business As Unusual
It’s been a very difficult and serious time for everyone, affecting our businesses, our lives and even our very way of life in the last few months. Since the start of the pandemic and lockdown, our activity has been mostly on hold as we felt it was the right decision to make at the time.
A Message from Jeff Frankling DOR-2-DOR CEO
Together, we are facing a truly unprecedented situation. The global Coronavirus pandemic is affecting all of our families, our businesses, our communities and our way of life. During this time, we recognise the trust businesses place in us when we deliver leaflets and I wanted to reach out and update you on how we’re approaching
High-Performance Marketing For Automotive Service Businesses
Recent figures released by the automobile industry report a downturn in the number of new cars being bought in the United Kingdom. This is bad news if you are a dealer selling new cars, but reasonably good news if you are running a car repair and servicing business. There may be many reasons for the
Radio Advertising Vs. Leaflet Distribution
Marketing takes up the biggest portion of spending for most businesses, which also makes it crucial that marketing strategies are made to get results. If your marketing techniques don’t strike the right chords you don’t just waste money and time – you lose out to growing competitors. In modern times, there are many marketing channels
Kick Off 2020 with These Great Marketing Ideas
It’s a New Year, and for many business owners a great time to take stock of your marketing efforts. While we all think about New Year’s resolutions in our personal lives, such as getting fit or giving up a bad habit, when it comes to your company, it can be easy to get back to
Advertising Your Business Over the Christmas Period
Advertising your products and services is important throughout the year, but at Christmas when consumers wallets are opening a little further it can be even more beneficial. Not every method of advertising is effective around the time the big man does the rounds – and some methods can reap bigger rewards. So, what are the
7 Reasons Why Print Rules
For many years now we have been told that digital marketing will be the future and print will have to take second or even third place as a marketing tool. However, there are signs that consumers are beginning to experience digital fatigue. You only have to check your inbox to see how many marketing e-mails
8 Key Performance Indicators That Measure Marketing Success
The most important thing about advertising strategy is the ability to measure its success, which can be done using Key performance indicators (KPI). What Are Key Performance Indicators? A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. KPI’s will help your marketing plan achieve
Does Leaflet Distribution Work?
Have you ever stopped to think about the little things we all believe and just accept because we have been told they are true, but when we stop and examine them, they turn out to be untrue? I am not talking about the big world changing themes such as a political theory or a religion,
Share This
Leaflet Distribution Articles
Musicale Becomes Established Education Centre With a Little Help from Dor-2-Dor
The Harpenden based musical education centre, Musicale, utilized the Dor-2-Dor marketing system to ensure it became fully established. Gill Johnston, Founder of Musicale described the
Business Door Drops
Most of the distribution work we do is to residential households, but we sometimes get asked about dropping leaflets to businesses on a b2b basis.
Why the Brain Prefers Paper
There is good news for those who enjoy paper and print! An article in the recent November 2013 issue of Scientific American magazine clearly supports what we
Is Testing Necessary?
Many marketing managers whose companies use leaflet distribution to advertise their goods or services often wonder if there is a way to calculate if their
