Leaflet Distribution Blog

advertising reach frequency

Advertising Reach and Frequency

Working out what marketing methods to use can be a struggle. Two terms you need to understand when wrestling with this problem are marketing frequency and marketing reach. Do you know the difference? What Is Marketing Frequency? The term frequency in marketing refers to the number of times a single consumer is exposed to an

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the value of doordrops

Coronavirus: The Value of Door Drops During Lockdown

In response to queries about the delivery of advertising mail during the Coronavirus crisis, the DMA has produced the below statement. During these uncertain times, businesses, charities, local authorities and the UK Government need to be able to communicate with all members of the public. Door drops and direct mail remain reliable and safe mediums

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How To Get More Customers

How to Get More Customers

Plenty of research shows people need to see your marketing message several times, in different ways, before they buy. If a customer says no, is it game over? Be honest, do you give up after your first knockback? Many business people do. But that’s a mistake! “If at first, you don’t succeed try, try and

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leaflets in the bin

Worried Your Leaflets Go Straight in The Bin?

How to make sure your leaflet campaigns are top performers. It has been said that leaflet drops are old-fashioned and cheap but this is an outdated opinion as door drops are probably one of the most taken for granted mediums of advertising. Regular users of this medium of advertising continually prove that they are a

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business as unusual covid 19

Business As Unusual

It’s been a very difficult and serious time for everyone, affecting our businesses, our lives and even our very way of life in the last few months. Since the start of the pandemic and lockdown, our activity has been mostly on hold as we felt it was the right decision to make at the time.

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coronavirus covid 19 leaflet distribution

A Message from Jeff Frankling DOR-2-DOR CEO

Together, we are facing a truly unprecedented situation. The global Coronavirus pandemic is affecting all of our families, our businesses, our communities and our way of life. During this time, we recognise the trust businesses place in us when we deliver leaflets and I wanted to reach out and update you on how we’re approaching

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Radio Advertising Vs Leaflet Distribution

Radio Advertising Vs. Leaflet Distribution

Marketing takes up the biggest portion of spending for most businesses, which also makes it crucial that marketing strategies are made to get results. If your marketing techniques don’t strike the right chords you don’t just waste money and time – you lose out to growing competitors. In modern times, there are many marketing channels

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Advertising Your Business Over the Christmas Period

Advertising Your Business Over the Christmas Period

Advertising your products and services is important throughout the year, but at Christmas when consumers wallets are opening a little further it can be even more beneficial. Not every method of advertising is effective around the time the big man does the rounds – and some methods can reap bigger rewards. So, what are the

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7 Reasons Why Print Rules

7 Reasons Why Print Rules

For many years now we have been told that digital marketing will be the future and print will have to take second or even third place as a marketing tool. However, there are signs that consumers are beginning to experience digital fatigue. You only have to check your inbox to see how many marketing e-mails

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8 Key Performance Indicators

8 Key Performance Indicators That Measure Marketing Success

The most important thing about advertising strategy is the ability to measure its success, which can be done using Key performance indicators (KPI). What Are Key Performance Indicators? A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. KPI’s will help your marketing plan achieve

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I dont belive it

Does Leaflet Distribution Work?

Have you ever stopped to think about the little things we all believe and just accept because we have been told they are true, but when we stop and examine them, they turn out to be untrue? I am not talking about the big world changing themes such as a political theory or a religion,

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collecting data

How Collecting Data Can Increase Your Advertising ROI

Collecting data is essential if you are running a business and very important if you are looking to increase your advertising ROI with a leaflet distribution campaign as part of your marketing strategy. What is data? In some people’s minds, the word “Data” means a mass of material that can only be interpreted by a

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Leaflet Distribution Articles

Fact v Fiction

Leaflet Distribution – Fact v Fiction

The perception by others backed up by facts about leaflet distribution. Here at Dor-2-Dor we understand that sometimes people think that leaflet distribution doesn’t work. This is

LookingForCustomersHoldingPoster

Who says flyers and leaflets are dead?

I love it when people make pronouncements about particular marketing strategies, things like… Direct Mail doesn’t work! Google AdWords is expensive! Yellow Pages are history!

wooden spoon marketing

The Wooden Spoon of Marketing

I’ve always said that my business isn’t very glamorous, practical things rarely are. I guess you could call us the wooden spoon of marketing. There’s