Leaflet Distribution Blog
Top 9 Leaflet Marketing Mistakes To Avoid
Leaflet marketing can be a great way to build awareness of your business, but it’s important to avoid these common leaflet marketing mistakes. In this day and age, you’d be forgiven for thinking that the only way is digital when marketing your business – but you’d be very much mistaken. Studies show that leaflet distribution
Kick Off 2022 with These Great Marketing Ideas
It’s a New Year and, for many business owners, a great time to take stock of your marketing efforts. While we all think about New Year’s resolutions in our personal lives, such as getting fit or giving up a bad habit, when it comes to your company, it can be easy to get back to
How Long Does It Take to Distribute 1000 Leaflets?
When it comes to promoting a local business, there’s no more efficient method than leaflet distribution. Unlike digital marketing methods, leaflets are a tangible reminder of your business and help keep your brand in the minds of your customers. In fact, leaflet distribution is so effective that 48% of consumers say that they respond to
Leaflet Distribution 101: What is The Response Rate For Leaflet Advertising?
For any business, marketing and promotion are of paramount importance. While most business owners are only too aware of this, many make the mistake of thinking that the way forward is 100% digital. In reality, although digital marketing is useful, it’s often not as effective as physical promotion in the form of flyers or leaflets.
Leaflet Design 101: Tips For Designing Eye-catching Leaflets That Convert
Distributing leaflets is an incredibly effective and affordable way to get your message across to people and build your brand. As well as helping you to reach out to people within your catchment area, leaflets also give your business access to those customers who may not be able to or choose not to use the
How Much Does It Cost To Deliver Leaflets?
With the myriad of digital solutions that we have at our fingertips these days, leaflets remain one of the most affordable and effective ways of marketing a product, service or business. Almost from the moment that printing presses were introduced in the 1400s, leaflets have been one of the most popular ways of getting a
The Advantages and Disadvantages of Leaflet Advertising
Why Leaflet Advertising Still Gives You an Advantage There are many leaflet advertising advantages and disadvantages. This article covers how leaflet advertising can be a great way to reach your target audience without the need for expensive digital wizardry and can deliver excellent results. In an age of Facebook, Google Ads, and all things digital,
7 Reasons Why Leaflet Distribution Doesn’t Work
It has been proven by many successful businessmen that leaflet distribution campaigns do work and this is why businesses of all sizes use them time and time again. Despite this success, there are still many people who believe door drop distribution is a waste of time and money; and this is because they have wasted
Advertising Reach and Frequency Explained
Working out what marketing methods to use can be a struggle. Two terms you need to understand when wrestling with this problem are marketing frequency and marketing reach. Do you know the difference? What Is Marketing Frequency? The term frequency in marketing refers to the number of times a single consumer is exposed to an
The Value of Door Drops During Lockdown
In response to queries about the delivery of advertising mail during the Coronavirus crisis, the DMA has produced the below statement. During these uncertain times, businesses, charities, local authorities and the UK Government need to be able to communicate with all members of the public. Door drops and direct mail remain reliable and safe mediums
How to Get More Customers
Plenty of research shows people need to see your marketing message several times, in different ways, before they buy. If a customer says no, is it game over? Be honest, do you give up after your first knockback? Many business people do. But that’s a mistake! “If at first, you don’t succeed try, try and
Worried Your Leaflets Go Straight in The Bin?
How to make sure your leaflet campaigns are top performers. It has been said that leaflet drops are old-fashioned and cheap but this is an outdated opinion as door drops are probably one of the most taken for granted mediums of advertising. Regular users of this medium of advertising continually prove that they are a
Be Brave With Your Marketing – Don’t Switch Your Lights Off
During a recession, some businesses cut their advertising budgets to save money. Although this can give short term relief, it will likely pave the way to long term loss of revenue and maybe even closure. What if a shop owner, fearing a recession and loss of trade, turned off the lights in their window display
Business As Unusual
It’s been a very difficult and serious time for everyone, affecting our businesses, our lives and even our very way of life in the last few months. Since the start of the pandemic and lockdown, our activity has been mostly on hold as we felt it was the right decision to make at the time.
A Message from Jeff Frankling DOR-2-DOR CEO
Together, we are facing a truly unprecedented situation. The global Coronavirus pandemic is affecting all of our families, our businesses, our communities and our way of life. During this time, we recognise the trust businesses place in us when we deliver leaflets and I wanted to reach out and update you on how we’re approaching
