In response to queries about the delivery of advertising mail during the Coronavirus crisis, the DMA has produced the below statement. During these uncertain times, businesses, charities, local authorities and
It’s been a very difficult and serious time for everyone, affecting our businesses, our lives and even our very way of life in the last few months. Since the start
Together, we are facing a truly unprecedented situation. The global Coronavirus pandemic is affecting all of our families, our businesses, our communities and our way of life. During this time,
At last, we have the scientific proof: print is better than digital! Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages
Royal Mail MarketReach is working together with the IPA, ISBA and Whistl. The aim of this joint project, known as Jicmail, is to create some new metrics for the direct
There are plenty of myths both ancient and modern for people to believe if they wish. The ancient ones include the existence of Unicorns and the existence of King Arthur’s
Our office in Swindon recently carried out a leaflet distribution campaign for a local Gardening Company. From their campaign of only 12,000 leaflets, they have generated £46,000 worth of business
Stanley Kitchens, a company that designs and fits Kitchens, bathrooms and bedrooms, chose a leaflet distribution to raise their brand awareness. Stanley Kitchens has been providing kitchen makeovers, bedrooms, and
A national waste collector and recycling centre called on Dor-2-Dor to raise their profile and gather more customers. Wastesavers have been the leaders in collecting and recycling waste in the
Bloxham and Barlow have grown to be one of the leading independent Estate Agents in the Somerset Town of Weston-super-Mare since opening in 1995. Although they are justifiably proud of
If you ask any business manager or owner, what results they expect from a leaflet distribution campaign, you should expect
Perhaps a better question would be “Is it working as well as it used to?” When a leaflet has been
In the UK, the lack of exercise may be responsible for 1 in 6 deaths each year. This means around
There has been much discussion over the years regarding the advantages and disadvantages between direct mail and door drops, and
