Kitchen Company draws on leaflet distribution to attract new customers

Stanley Kitchens
Reading Time: 2 minutes

Stanley Kitchens, a company who design and fit Kitchens, bathrooms and bedrooms, chose a leaflet distribution to raise their brand awareness.

Stanley Kitchens has been providing kitchens, bedrooms, and bathrooms, all designed and fitted by experts in their craft.

They have been successfully trading for eleven years, and have built up a solid and reliable reputation in Newport. However, like all successful companies they believe to remain successful means not being complacent, but to keep marketing and looking for ways to raise their brand and look for more satisfied customers.

To do this they needed a marketing company with good local knowledge, and the expertise to deliver Stanley Kitchen’s message to the right people, people who would become valuable customers.

They approached the local branch of Dor-2-Dor Leaflet Distribution Company for advice, and Dor-2-Dor planned a door drop campaign for them.

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It was decided that Dor-2-Dor would carry out a campaign of three door drops of 5,000 leaflets each into the Newport and Rica areas over a period of two weeks.

Quite often in leaflet distribution there is a time delay between the distribution date and customer response. However this was not the case in The Stanley Kitchen campaign, as people began visiting their showroom the day after the first leaflets were delivered. Stanley Kitchens were very happy with this response.

This is what Natalie Prosser a director of Stanley Kitchens had to say about the Dor-2-Dor leaflet distribution:

“Dor-2-Dor proved to possess a very good knowledge of the area we chose to distribute too. The service and back up I received was first class. I was very pleased with the response we received from the campaign, and I will certainly be using them again.”

It would seem that the plan to raise the company’s profile in the Newport area, using leaflet distribution, has been a success.

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