Leaflet Distribution – Fact v Fiction

Fact v Fiction
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leaflet distribution factsThe perception by others backed up by facts about leaflet distribution.

Here at Dor-2-Dor we understand that sometimes people think that leaflet distribution doesn’t work. This is NOT the case as you will see below from a report the DMA (Direct Marketing Association) carried out.

Perception: The majority of consumers do not like receiving marketing material through their letterbox.
Fact: As many as 79% of recipients keep, pass on or glance at leaflet distribution items: 38% keep it for a few days, while 13% retain it for a week or more.

Perception: Consumers don’t find door drop marketing useful.
Fact: 71% of those questioned said they found free samples delivered through their letterboxes useful: 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.

Perception: Leaflet distribution does not have the same impact of direct mail.
Fact: 79% of people keep, pass on, read or glance at leaflets – same as direct mail.

Perception: People do not keep leaflets that long.
Fact: 38% of leaflets are kept for at least a few days, and 13% are kept for a week or more.

Perception: Leaflet distribution doesn’t work.
Fact: 48% of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox.

Perception: Leaflet distribution doesn’t work as well as direct mail, TV or press.
Fact: 48% of consumers responded to leaflets compared to 47% for direct marketing, 47% for television and 60% for media advertising.

This information was gathered by the DMA (Direct Marketing Association) of which we are full members.

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