If you’re marketing a business or a product, you’ll probably have tried various online methods, such as PPC (Pay Per Click) and social media advertising. In an increasingly digital world, we’re led to believe that online marketing is the only way. However, this is very much not the case.
In this article, we’re sharing our tips for putting together an extremely effective marketing strategy using flyers to save your business money and improve your credibility.
Why go offline?
In 2023, a lot of people are under the mistaken impression that digital marketing methods are faster, cheaper and better, but have you ever actually taken the time to dive deeper to find out if this is actually the case?
The fact is that these days, the internet is more congested than the North Circular during rush hour, which means that a lot of brands struggle to be heard above all the noise. On top of this, online adverts are an open door for internet trolls and random commenting, tying up your staff’s time in monitoring and, where necessary, removing comments.
An alternative to digital marketing is to go offline and old school with flyer distribution.
Far from being outdated, this method of marketing is a really effective way of laser targeting potential customers, improving your company’s credibility and making your marketing budget go further. An incredible 79% of flyer recipients either keep the flyer or hand it over to a friend or family member, and a recent survey revealed that 89% of people can recall seeing a particular flyer compared to just 36% for a specific online advert.
But online marketing is cheaper, right? Wrong!
A lot of marketers assume that digital marketing or PPC is cheaper as you essentially only pay every time someone clicks on your ad. Unfortunately, due to the imperfect nature of targeting with digital advertising, your message is often reaching the wrong people, resulting in wasted money.
Flyer distribution, on the other hand, is targeted much more effectively – our team at DOR-2-DOR is able to target not just specific areas or streets but even individuals within those streets, meaning that your message reaches the right people and that any waste is extremely limited.
How to create an effective marketing strategy using flyers
We’ve spent a bit of time telling you how great flyer distribution is, but how’s it done? In this section, we’re sharing an effective strategy for your flyer marketing campaign:
Your first objective for your flyer campaign is to make sure that you grab your customer’s attention at a glance. What you need here is a grabby headline which clearly explains what you’re offering and a snazzy visual. Don’t be tempted to get too clever – if your headline is ambiguous or confusing, your flyer is likely to end up in the bin.
Keep it simple
Sometimes marketers will be tempted to get the most bang for their buck by packing as much information onto their flyers as possible. Don’t. An overly busy flyer can be overwhelming, and, in many cases, a potential customer simply cannot be bothered to plough through loads of text. Keep the content clear, simple and concise in order to focus the reader’s attention.
What’s the big deal?
You may have the best product or service in the world, but that might not be enough to get those customers through the door. Including a discount or special offer on your flyer is a great way to give the customer an incentive which may just tip them toward making that call or visit.
A killer call to action
Locking down all of the above points is great, but it will mean nothing if the customer doesn’t know what you want them to do next. A clear and prominent call to action is a vital part of your flyer, and for the best results, this should be displayed in the top right-hand corner of your flyer. If possible, including a QR code which takes the customer straight to your website or landing page is extremely effective in an age where most people are glued to their mobile phones.
Choose your audience
Profiling and targeting your ideal customer is a vital part of your strategy, and at DOR-2-DOR, we can help with this to make sure that your flyer is reaching the right people at the right time. Unlike digital advertising, our targeting is intuitive and focused on making sure that your message gets into the right hands every time.
The time is right
When it comes to flyer marketing, timing is everything, and our DOR-2-DOR experts will help you to identify the best day and time for your distribution to ensure the maximum possible results for your campaign. Whether it’s focusing on weekend afternoons to target shoppers or strategically working around payday, our team has tons of experience in making it all about time when it comes to successful flyer distribution campaigns.
“Brand building and creating the right product set, incorporating meeting rooms, telephone answering, and virtual offices have been part of our recipe for success. DOR-2-DOR was very professional in their approach, provided cost-effective service and gave us excellent feedback. When I use them, I am confident that our exact requirements will be met”.
Max Campbell – The Hot Office
Choosing the right distribution method
Depending on your business or product type, some distribution methods work better than others, and we can help you to identify the best method for your business from our following options:
- Solus distribution – Your flyer is delivered exclusively to selected letterboxes for a super-focused service. This is a great choice for businesses that have a lot of competition within a particular area.
- Shared distribution – Your flyer will be distributed along with others from non-competing companies. This cost-effective method is ideal if your company has little competition or has a particularly unique proposition.
- Hand to hand – Perfect for town centre businesses such as cafes, shops and salons, our team hands your flyers out directly to shoppers in your chosen area at the most effective times.
- Business to business – Great for tight-knit communities, we can help you to forge local relationships by delivering your flyer to parallel businesses in your chosen area.
- Sample distribution – There’s no better way to market a product than to let your customers try it for themselves – and sample distribution allows you to do just that. We can attach a product sample to your flyer to increase your chances of success.
We’re On hand to help
If you’ve changed your mind about digital or you’re keen to learn more, our friendly and professional customer service team are on hand to offer expert advice and a free, no-obligation quote. Get in touch with our team today to get your new marketing campaign off to a flying start.