Challenging pre-conceptions about door drops

Challenging pre conceptions about door drops
Reading Time: < 1 minute

A recent Royal Mail and FreshMinds study reveals that 89% of consumers remember receiving a door drop mailing – more than any other marketing channel. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer.

These are just two of many key findings in the survey, all of which prove that door drops are relevant, well received and a powerful channel in today’s multichannel landscape.

Other key findings of the study include:

  • Retail leads other sectors on consumer demand for door drops.
  • Nine in ten people are happy to regularly receive unaddressed mail from retailers.
  • 81% said their preferred frequency was up to twice a month.
  • One-quarter said they are happy to receive unaddressed mailings a few times a week or more from retailers.
  • Door drops from FMCG brands are the next most popular with consumers.
  • Nearly three quarters (74%) are happy to receive mailings up to twice a month.
  • This was followed by restaurants where the score was 50% and local services on 46%.

Philip Ricketts, Royal Mail’s head of strategy, marketing and sales for Door to Door, said: “This research demonstrates the numerous strengths of door drops. The key is the fact it is a physical and tactile media, making it highly memorable. Unaddressed communication is also proving to be a particularly important method of delivering information that is locally relevant. It is a form of advertising that is set to play an increasingly important role in local communications with the footprint of local newspapers in decline.”

Have Your Say. Please scroll down this page to the ‘post a comment’ box below and post your comments.

leaflet distribution tools
Share This Article
Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on whatsapp
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on whatsapp
WhatsApp
Related Articles
DOR-2-DOR (UK)

We operate the largest network of local franchised offices across the UK, helping businesses and individuals to market their products and services.

HO CONTACT INFO
©1987 – 2021 DOR-2-DOR™ All Rights Reserved
Free Guide Download

Download Our Free Guide

The Essential Guide to successful door drop marketing includes information on how to carry out leaflet drops effectively