In his seminal 1964 book ‘Understanding Media’, media theorist Marshall McLuhan wrote: “the medium is the message”. By this, McLuhan meant that the medium through which content is delivered, whether
It’s not businesses that are harnessing the power of print to get their message out there. Charities and non-profit organisations can also reap the benefits of leaflet distribution. In many
More and more businesses are concerned with the environmental impact of their marketing choices. Not only do they want to do their bit to save the planet, but it can
You’ve already made the fantastic decision to choose leaflet distribution for your next marketing campaign. Your next decision is who is going to deliver your leaflets. We know you have
The eternal question for political parties and candidates is how to reach voters. In 2008 Barack Obama revolutionised political campaigning with a social media driven strategy that was copied by
The New Year is fast approaching. A time when we look to the future and do our best to make decisions that will ensure the new year is better than
We’ve all been there. You get home, scoop up the post from the doormat, and start the instinctive 3-second sort. Keep, bin, bin, keep. In that split second, a decision
As every great comedian knows, timing is everything. The same goes for leaflet distribution. You’re excited about leaflet distribution, you know all of the great things it can do to
The importance of brand awareness to the success of your business cannot be overemphasised. After all, how is a potential customer supposed to purchase from you if they don’t know
In a world where discussions about marketing are dominated by social media and email advertising, it can be easy to assume that leaflet distribution has lost some of its relevance.
For any business, marketing and promotion are of paramount importance. While most business owners are only too aware of this,
Stanley Kitchens, a company that designs and fits Kitchens, bathrooms and bedrooms, chose a leaflet distribution to raise their brand
Cambridge Classics decorating firm found such clear success in the Dor-2-Dor marketing campaign that they no longer had need for
I’ve always said that my business isn’t very glamorous, practical things rarely are. I guess you could call us the
