Hincks Construction

Leaflet Distribution Case Study


Having ‘the builders in’ is stressful and unsettling enough, without the added worry of the quality of the workmanship and whether they will meet time scales. Better to minimize your risk, and go with the tried and trusted local firm.

For Hertfordshire home owners who are contemplating property alterations or extensions, finding a trustworthy highly recommended local building company is a godsend. That company is Hincks Construction. Established for fifty years, Harpenden based Hincks Construction Limited’s reputation for adding market value to residential properties by providing quality extensions and other building works is unsurpassed.
Hincks Construction cemented solid foundations early on in their business, through word of mouth, newspaper advertising and yellow pages. However, having over a decade of regular leafleting has really put their business on the map.
In the course of the business lifetime Hincks has seen many new entrants in the local building market. They have competed effectively through maintaining a steady stream of advertising with the vast majority of this being door to door leafleting of homeowners.

Striking and notable in their design, the red and black A4 folded to A5 leaflets, lay out their available services with simple messages supported by ‘men at work’ imagery.

DOR-2-DOR has provided leaflet distribution services for Hincks on a regular basis for almost ten years. A decade of regular leafleting has enabled the company to raise its awareness and keep the name in the public eye.

Four times a year, to coincide with the seasons, DOR-2-DOR prints and delivers twenty five thousand leaflets to householders in varied localities in Hertfordshire. The leaflet drops are timed to coincide with annual seasonal events, such as families returning from their summer and Christmas holidays when families look forward optimistically to new beginnings. Each leaflet drop, on average, generates 100 enquiries, from which a varying degree of business results.

Roy Hincks said:
“DOR-2-DOR are an excellent company. Whatever we have asked for has been done. I have tried other methods of advertising but none have been as effective as leaflets through letterboxes.”

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