The importance of brand awareness to the success of your business cannot be overemphasised. After all, how is a potential customer supposed to purchase from you if they don’t know you exist?
You may have the best product on the market, but provide a better service than any of your competitors. But none of that matters if potential customers don’t know about you.
So, if brand awareness is so important, how do you build it for your business?
The key to successfully building brand awareness may lie with marketing’s unsung heroes, leaflets. We’re going to show you how to use leaflet distribution to supercharge your brand awareness and business.
Brand Awareness Matters
Most people aren’t ready to purchase a product or service the day they hear about it. But when they are ready to make a purchase, you need to make sure your business is the first one they think of.
A third of consumers already have a brand in mind when they go to make a purchase. That’s one third of potential sales you never even have the chance to get if the customer hasn’t heard of you!
Brand awareness can have an impact on other aspects of your business, too. Even if they’ve heard nothing else about your business beyond its name, consumers are more likely to trust a brand they’ve heard of.
Increasingly, marketers are learning that brand awareness is the key to successful marketing and has a more direct impact on sales than any other factor we can measure.
Leaflets Are Hard To Ignore – Therefore, So Is Your Brand
The key to building brand awareness is impressions. How many times do people see and interact with your brand so it sticks in their memory?
While digital marketing can be easily ignored, scrolled past so fast it doesn’t even register in the consumer’s mind, leaflets have to be interacted with in some way. If people don’t interact with leaflets, they just keep piling up until the consumer can’t use their door anymore!
According to Royal Mail, 95% of all door drops are engaged with in some form. And every engagement is an impression that helps build your brand awareness.
The quality of impression is also important for generating brand awareness. Each leaflet dropped through the letterbox is engaged with for an average of 56 seconds, that’s almost one minute of a potential customer’s time to leave a memorable impression. Compare that to just 0.7 seconds for social media advertising.
Leaflets provide a tangible presence, something the consumer can hold, that helps leaflets stick in people’s memories better than any other form of advertising. And if they remember your leaflet, they also remember your brand.
Leaflets Make Your Brand Trustworthy
When building brand awareness, you don’t just want consumers to remember your brand, but also build positive associations with it.
In particular, being seen as trustworthy is an important aspect of brand awareness. Not only has research shown that consumers find it easier to recall brands they view as trustworthy, but trust is the key factor that transforms brand awareness into a purchase.
According to Market Sherpa, 82% of consumers trust print ads, which is a higher level of trust than digital marketing, TV advertisements or any other form of marketing.
The tangibility of leaflets lends them credibility. And the fact that leaflets come through the letterbox alongside important material like bills and government communications creates an association that gives leaflets a sense of authority.
When you’re looking to build a brand that consumers remember and trust, leaflets are the right choice.
Leaflets Give You Control Of Your Brand
If you’re thinking about brand awareness, you should also be thinking about what the brand you’re building is. A strong brand identity is essential to making your brand memorable.
Leaflets afford you almost limitless creative options. Unlike digital marketing, where you have to squeeze your brand identity and messaging into a small space that might sit in the corner of a webpage or social media app, leaflets give you the space and creative freedom to build a strong brand that consumers will remember and come to recognise.
For more information on how you can use leaflets to create a strong and memorable brand identity, check out our blog on Leaflet Design Ideas to Captivate Your Audience.
Supercharge Your Brand Awareness With Leaflet Distribution
With leaflet distribution, you can be assured that your brand will generate more impressions, higher quality impressions and impressions that build trust for your brand.
All of this will work to supercharge your brand awareness and help turn your business into a local household name that consumers trust.
Build brand awareness today with the ultimate engine of local brand awareness, leaflet distribution. Get a quote today and discover how leaflet marketing can benefit your brand.
