Leaflet marketing has been a tried and tested way of getting the word out about local businesses for many years. But, leaflet marketing may still be new to you. And when trying out a new marketing method it’s natural to wonder about how effective it is.
So, to answer your questions and provide you with some cold, hard facts, we have collated the statistics to show just how effective leaflet marketing can be.
Door Drops Lead To Purchases
When considering where to spend your marketing budget, we know the most pressing question is, will this lead to sales?
The good news is that leaflets lead to purchases.
An amazing 67% of people have made a purchase based on a leaflet they received through the door*.
That means an incredible two-thirds of people who had never heard of a company before got a leaflet through the door and went on to make a purchase!
And this effect is only becoming more pronounced, the proportion of door drops prompting a purchase rose by 21.7% in 2024 compared to 2023**
It’s Cost-Effective
If you’re looking to get value for oney with your marketing spend you can’t go wrong with leaflets.
When compared with digital marketing, leaflet drops drive twice the attention at half the cost***
Door Drops also generate an incredible 37 times more responses than email marketing***, 4.4%, that’s almost 1 in 20 people, of those who receive a leaflet through the door will respond to it vs just 0.12% for email.
By choosing leaflet marketing, you’re choosing to spend your valuable advertising budget on a marketing strategy that actually generates responses.
Leaflets Build Brand Awareness
Leaflets are a fantastic way to build your brand awareness. Unlike other forms of marketing, such as digital advertising or billboard advertising, which are seen once by the potential customer and never thought about again, consumers typically keep leaflets in their homes where they are seen again and again.
On average, people keep leaflets they receive for nine days*** and leaflets that include and offer are kept even longer**
An incredible 79% of people will keep, pass on to a friend or glance at leaflets they receive** allowing your leaflets to have a strong and lasting impact on building and spreading your brand awareness.
Leaflets Bring In New Customers
If you’re a local business with something great to offer, then a leaflet drop is the best way to get the word out and actually bring customers into your shop!
48% of people say they have actually gone and visited a shop they first learned about from a leaflet**.
And it’s not just physical businesses who can benefit, the proportion of door drops prompting a website visit is growing by 50% year on year**! The final purchase may happen on your website, but the reason they’re on your website is because they received a leaflet.
If you’re trying to attract new customers, there’s nothing better than dropping a leaflet with an enticing offer. 71% of people report that receiving a leaflet containing a coupon or offer prompted them to try a new business**.
Leaflets Boost Sales
As an ambitious local business, you’re always looking for ways to boost sales, and a spectacular 88% of companies said their sales noticeably increased after dropping leaflets**.
That’s almost 9 in 10 companies that saw a boost in their business thanks to leaflet marketing!
This statistic, more than any other, demonstrates the simple fact that leaflet marketing works.
You’ve Seen The Statistics, Now Take Advantage
Leaflet marketing is a cost-effective way of getting the word out about your business that the data shows boosts sales, builds brand awareness and brings in new customers.
These statistics prove that leaflet marketing works.
If you want to see the power of leaflet marketing work for your business, get a quote today.
Sources:
*Royal Mail Group
**Data and Marketing Association
***JICMAIL
