Advertising your products and services is important throughout the year, but at Christmas when consumers wallets are opening a little further it can be even more beneficial.
Not every method of advertising is effective around the time the big man does the rounds – and some methods can reap bigger rewards.
So, what are the best ways to advertise over Christmas? Well, print-based advertising is especially beneficial and there are good reasons for it. Maybe it is time to put down the Facebook campaign and redirect your attention to leaflets this December.
Higher Footfall Over Christmas
At Christmas time there is a much greater level of footfall on high streets and in shopping centres.
This naturally occurs because more people are out and about looking for gifts for their loved ones. With an increase in the number of shoppers, your leaflets improve your marketing frequency rate, i.e. the number of people that are exposed to your advertising. Once you’ve designed and printed your leaflets, you can choose specific areas to target with your leaflet distribution campaign.
Shoppers Are in a Better Mood!
Not everyone needs to be a Christmassy person to enjoy Christmas. Simply the extra time off work, a holiday bonus or additional time with the family will increase the mood of the general public at Christmas – and this plays into the hands of using leaflets.
Fewer people are rushing around to get errands done while on rushed dinner breaks and their increase in mood makes them more likely to take notice of your special offers. While leaflets can work well in any marketing strategy throughout the year, at Christmas they may just have a better success rate thanks to the Christmas spirit.
Leaflets Offer Repeat Advertising
Although we may be jollier at Christmas that doesn’t mean it cannot be chaotic. During this time, it can be difficult for consumers to remember where they saw the advert for that gift they were going to buy, or remember which store had the discount.
Leaflets and print-based marketing navigates around these problems through being physical materials. Consumers may easily forget the advert on social media or the TV, but they always have your leaflet to give them a gentle reminder. Ultimately, leaflets advertise more than once, with leaflets being kept in the home for an average of 38 days, being seen time and time again.
Instant Discounts Consumer Trust
Christmas is a time when people are prepared to spend, but that doesn’t curtail our desire for a bargain or a good deal. You can add deals and discounts to your leaflets to help give consumers a reason to consider your products. Passers-by are also more likely to accept the leaflet’s discount at face value when they are delivered something physical in the post, rather than reading about it online (with hidden terms and conditions).
Get Your Leaflets Made Professionally
It is hard to argue against the advertising power of a leaflet distribution campaign at Christmas time, but that doesn’t mean you can distribute low-quality leaflets and expect results.
At DOR-2-DOR we have been operating for over 30 years and in this time we have developed a stellar reputation and exceptional reviews from our customers. For the best leaflet marketing campaigns, contact us today!
