Avery Healthcare, an award-winning health care provider, wanted to raise awareness for one of its new developments. Considering the value of leaflet campaigns, the organisation decided to work with an established vendor, with impressive results.
Avery has made a name for itself as a leading provider in specialist care for the elderly, with dementia support, as well as provisions in other areas of elderly care. However, when faced with the prospect of marketing a brand-new provision in Hertfordshire, it wanted to ensure that it had the best reach so that as many people who need as possible would learn about the new establishment.
The new Acacia Mews Care Home is in Hatfield, and Avery contacted Dor-2-Dor to enquire about the level of support it could offer with an extensive leafleting campaign.
The fact that there was no single local newspaper made advertising difficult, so a leaflet campaign seemed to make sense. On top of this, Avery also knew about the power of leafleting, as it had served well as a marketing technique in previous years. Dor-2-Dor took on the challenge with considerable commitment, ensuring that the reach was effective. Over 50,000 individual homes received leaflets about Acacia Mews, and this was extremely pleasing to the management of Avery.
Dor-2-Dor has always prided itself on using the very best storage solutions available; due to its belief that quality provides quality.
Speaking for Avery, Angus Matthew had this to say about the service received from Dor-2-Dor:
“Dor-2-Dor provided us with an honest, high quality and reliable service. We have had a good response to the campaign so far – and it’s very early days! I am confident that it will generate the response we want and I am definitely planning to use Dor-2-Dor again in the future.”