Organisation Background
Avery Healthcare is an award winning provider of high quality residential, specialist dementia and nursing care homes across the country. Through its exceptional standards of providing acclaimed care for its residents, Avery Healthcare sets the standard for residential care in the UK.
Situation
Acacia Mews Care Home in Hatfield is Avery Healthcare’s new, purpose built accommodation offering specialist residential, dementia and respite care for the elderly of Hertfordshire.
Earlier this year, Avery Healthcare wanted to raise awareness about the new home to older people, their families and carers, within Hatfield and the surrounding areas.
Solution
Acacia Mews Care Home is situated in an area with lots of different towns located relatively closely together. This has resulted in quite a complex media landscape without one prominent local newspaper.
Having tried various marketing approaches in the past, Avery Healthcare has found that leaflet distribution is a highly effective method of communicating about its homes – and much more successful than advertising. Furthermore, the recipients of Avery Healthcare’s leaflets have been known to sometimes keep hold of them for several months, possibly passing them around the other family members before making an enquiry.
It was therefore decided that a targeted leaflet distribution campaign would be the most effective approach to promoting Acacia Mews Care Home and they worked with Dor2Dor to distribute 50,000 leaflets in and around Hatfield.
Results
The leaflet distribution has generated interest and enquiries about Acacia Mews Care Home and Avery Healthcare feels that this has more than justified their investment in the campaign.
Angus Matthew says:
“Dor-2-Dor provided us with an honest, high quality and reliable service. We have had a good response to the campaign so far – and it’s very early days! I am confident that it will generate the response we want and I am definitely planning to use Dor-2-Dor again in the future.”
