Organisation Background
Bluebird Care is a national provider of high quality care in the home services. They support people in their own homes through a range of bespoke social care services ranging from short visits through to full-time, live-in care.
Situation
Leaflet distribution campaigns are one of Bluebird Care’s main advertising avenues.
In the past, Bluebird Care has found them to be a highly effective way of raising awareness about their services – they therefore they had very high expectations when commissioning a new company to work on their next distribution campaign.
After interviewing a number of potential suppliers, Bluebird Care commissioned the services of Dor-2-Dor, based on their excellent local knowledge and high standards of monitoring and quality control.
Solution
Bluebird Care wanted to raise awareness about its services in Gloucestershire and briefed Dor-2-Dor to print and distribute 50,000 leaflets to targeted areas in Cheltenham, Gloucester and Tewkesbury.
Results
Bluebird Care reported lots of measurable benefits from the leaflet distribution campaign and felt that it was a great success in raising awareness about their services.
Gareth Powick says:
“The leaflet distribution campaign that Dor-2-Dor implemented for us exceeded our expectations.
There has been a noticeable upturn in enquires about our services and a significant increase in new customers, as a direct result of receiving the leaflets.
Our account manager was fantastic to work with. He was responsible and very flexible and ensured everything was carried out to a very high standard. Their Post People are highly committed distributors too, and we had complete confidence that our leaflets were being distributed where they should be – and we have the results that prove it!”
