Furniture Pro

Leaflet Distribution Case Study


FurniturePro craft a superior repair service in Hertfordshire What do furniture and feet have in common? We put both through tests of endurance. Whilst the latter can be protected and rested, your furnishings and flooring are at the mercy of children, pets and chaotic modern day living.

When you invest in good furniture you expect it to last and withstand years of torment as your family dynamics evolve. Therefore it is comforting to know that skilled furniture care specialists such as FurniturePro are on hand to nurture, restore and protect the surroundings you love.

Two years ago, Richard Williamson answered an advertisement in the Daily Mail, went along to a franchise exhibition and, impressed by the FurniturePro operation, bought the franchise for Stevenage and surround, taking the total number of franchise outlets in the UK to 25.

In June 2005, Richard really got the business off the ground, using colourful, engaging leaflets which he delivered himself, until it quickly transpired he could not do it all. Having seen a D2D flyer he contacted Chris Storey, Franchisee for his area and they decided upon a campaign.

Seven days after the initial delivery of 5000 leaflets, Richard received ‘phone calls, which resulted in £700 of restoration work. Subsequent campaigns in nearby Knebworth have yielded similar results. Richard is now thinking of expansion to Bishop Stortford.

As his reputation grows, more and more householders are putting their furniture into Richard’s skilled hands. 85% of the business operation is carried out in situ and large items are taken away to be repaired and restored. Whether the requirement is good looking wood, lively leather or reawakening upholstery, Richard has the perfect solution at his finger tips, tailored to suit.

Richard Williamson said:
“A very efficient service. I would recommend it to anybody, for you can trust Dor-2-Dor to deliver all their promises.”

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