Molly Maid

Leaflet Distribution Case Study


“Their brand says clean, consistent and professional and their standards of excellence have seen them grow to service 2 million homes every year, worldwide. Originally founded in Canada 23 years ago, Molly Maid was the first of its kind. In 1985, the domestic maid cleaning company arrived in the United Kingdom and their professional personalized cleaning service was well received. Today, there are approximately 70 franchises in operation servicing a large national client base at our local level. Leafleting has played an important part in launching each of these new businesses, and maintaining its profile on a local basis.

Sisters Karen Egan and Wendy Compagno were looking for a new challenge, and having accessed a number of franchise opportunities, were attracted to Molly Maid. Reputation, professionalism and a clearly defined operating structure led them to take the plunge and in 2006 they took over an existing franchise on the Buckinghamshire/Hertfordshire border. Their territory encompassed Tring, Berkhamsted, Prestwood, Alysbury, all picturesque rural towns popular with commuters.

From the start they chose leaflets to advertise their business, and two years on, successful advertising, effective service delivery and positive word of mouth have combined to see business grow and staff levels double. DOR-2-DOR began working with Molly Maid in the summer of 2007 when their existing leaflet distributor was unable to meet their requirements.

What did you want to achieve with your leaflet campaign?
“We wanted to expand our leaflet distribution to cover new areas of our territory, raise awareness and secure new clients.”

What format is the leaflet and who designed and printed it?
“Head Office provides us with good marketing support to consistently market the cleaning chain nationally. The DL, full colour leaflets are supplied by them, with our local contact details included.”

What areas did your campaign cover and over what period?
“Every month/six weeks, 8000 leaflets are distributed in Berkhamstead and surrounding villages”.

What results did you achieve and what was the ROI?
“We have consistently had regular enquiries, and new customers have resulted.”

Would you recommend DOR-2-DOR and/or use our service again?
“Our local DOR-2-DOR representative is very good, always polite and most importantly he is helping us achieve our marketing objectives.”

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