Barry Marshallsay, the Business Owner and Director of The Domino’s Pizza Franchises in Hanley, Stoke on Trent and the Manchester districts of Ashton Under Lyme and Denton, was so impressed with the service he received from Dor-2-Dor that he has recommended them to other Domino’s Pizza Franchise owners.
Barry consulted with Dor-2-Dor with a firm understanding of what he wanted and what his company needed to succeed in the current climate. In an interview, he said “I had always wanted my own business and I chose Dominos because they gave lots of support and they were a hugely successful brand with a lot of experience of its market.
Along with my business partner, the primary aim was simply to make money, pure and simple, and Pizzas deliver good returns. He went on to explain exactly what he was looking for when he contacted Dor-2-Dor. “Between 70 and 80% of pizza sales come from delivery rather than a collection. Other aims were to buy more stores and expand our territory as well as our profits.
When you are a franchise owner with the largest and best quality Pizza Company in the world, standards are high across the board, from staff training to the quality of ingredients. The purpose of the business is to make money, expand and deliver an award-winning product on time.”
His previous attempts at distribution were less successful because they were based on postcode delivery.
With DOR-2-DOR he found a solution to this problem; “We wanted heightened awareness, a good distribution, value for money and increased sales.
DOR-2-DOR delivers 10K weekly into one of four zones in the Stoke on Trent district. We could tell what day the leaflets went out. Normally the start of the week would be slower than other days but we found that Norman putting out leaflets on Monday or Tuesday increased our off-peak quite nicely, by approximately 20%.”
After the success of the distribution, Barry felt the need to share his success with other franchise owners, saying “I have recommended DOR-2-DOR to other Dominos franchise owners and I do so because the service has been the most responsive and efficient that we have used and Norman is a nice bloke who is always contactable and a great problem solver.”
