Putting The Wheels In Motion For The Gloucestershire Bike Project


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With fewer and fewer people buying their local newspaper, the Gloucestershire Bike Project began to see donations of used bicycles to their social enterprise drying up.

As a not-for-profit organisation which sells refurbished used bicycles, this slow decline meant only one thing to the Gloucestershire Bike Project – if it was going to survive, it would need to find a new way of appealing to bike donors.

After speaking to Dor-2-Dor, the Gloucestershire Bike Project decided that the best way of making sure local residents knew about them was by delivering a leaflet directly into their hands.

Two consecutive distributions were therefore made to targeted areas in Gloucestershire and the results were overwhelming. Gloucestershire Bike Project Manager, Maureen Parker said, “We couldn’t have imagined generating the volume of donations that we have.”

After a fantastic response from the initial distribution, the second campaign of over 6,000 leaflets generated an overwhelming number of bike donations to the Project. In fact, the response rate was so overwhelming that they are struggling to keep up with the number of used bikes they now need to refurbish!

Maureen went on to say, “We are really very happy with Dor-2-Dor’s distribution services. Dor-2-Dor is very reasonable, but the response rate we have had is priceless! Without a doubt, we will continue to use Dor-2-Dor for our marketing in the future. We can rely on them and completely trust their service.”

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