Rural Kindergarten Boosts Waiting List with a Little Help From Dor-2-Dor

Glebe Kids

Reading Time: 2 minutes

Table of Contents

The friendly and professional Glebe Kids Nursery and Kindergarten has seen a significant increase in interest since enlisting the help of Dor-2-Dor and their leaflet distribution services. The waiting list has rocketed from 0 to 44 as keen parents happily sign up.

Glebe Kids can be found deep in the pretty Hertfordshire town of Letchworth and while this is the ideal safe haven for our children, it isn’t the best place for advertising. Catering for children aged 2 years and 9 months to 5 years, the school provides Sessional Nursery Care for 24 children at any one time. The availability of both morning and afternoon sessions means the school can cater for up to 48 youngsters in any one day. Founders, Kent and Anna decided to inform parents of the additional sessions they had introduced and gain increased publicity for the school.

It was whilst surfing the internet for marketing options that Kent first came across Dor-2-Dor. Impressed by the website he contacted them for discussions. With a clever and colourful leaflet design attracting new recruits is child’s play. Kent commissioned Dor-2-Dor to design, print and deliver 10,000 colourful leaflets to homes in Letchworth and the surrounding area. The leaflets, were primarily aimed at parents with children under 5 years of age and potentially suitable households were targeted. Following an excellent response five children were signed up (at the cost of £500 a term). Furthermore the location and homely atmosphere were a bonus. Six weeks later Kent is still receiving enquiries.

The future looks exciting and having launched a vibrant new website, with plans for converting an out building to offer after-school sessions, there is a lot to shout about. Glebe Kids is planning another fun-packed campaign with Dor-2-Dor. In the words of Kent Atkinson, “The service was very fast, reliable and efficient. Dor-2-Dor are very professional, helpful and really friendly. Overall I found them absolutely excellent and would recommend Dor-2-Dor to anyone.”

Related Articles

Download Our Free Guide

The Essential Guide to successful door drop marketing includes information on how to carry out leaflet drops effectively