When businesses in Bishop’s Stortford were hit by the economic downturn, the Choi Tang Chinese Restaurant experienced a drop in business, especially in relation to its takeaway service.
The uncertain economic climate had begun to affect custom, so Peter Yiu Choi Tang enlisted DOR-2-DOR to manage an advertising campaign for the restaurant.
Peter said, “Other business owners within the shopping centre had seen business reduce by 30% in some cases; we noticed a drop in business, especially in orders for a Chinese takeaway. We were looking for more business.”
Since it opened the Choi Tang Chinese Restaurant, based in Bishop’s Stortford, has built up a strong reputation locally. Owner Peter Yiu Choi Tang has more than 25 years experience of restaurant operation and ensuring only the finest Chinese and Oriental cuisine is served to his guests. An extensive à la carte menu, tempting two-course lunches and mouth-watering dinner selections attract both social and business diners to the Choi Tang. The restaurant’s extensive takeaway and delivery service are a popular addition to the choices on offer, but they needed to get the word out about this high-quality food option.
When asked about the specifics of the leaflet design Peter said, “The leaflet was a tri-fold menu on white glossy paper advertising our takeaway service and offering a 10% discount on orders over £15. This was designed and printed by our printers, C S Printing, of London. Our marketing covered the whole of Bishop’s Stortford and nearby villages.”
He went on to discuss the results of this first campaign,
“The return has been so very good. Our takeaway orders for Friday and Saturday nights doubled. Overall our business has improved by 30, even 40%. The price has been reasonable, and best of all, I know I can trust DOR-2-DOR to do a good job.”
