Well, the answer to that question may surprise you. Unless you are selling things related to Christmas, December is one of the worst months to try selling. According to those
That is a question many people ask, and the reason they ask is that only a few enlightened people seem to know or understand what a brand is and why
This interesting premise was raised at a recent seminar on direct marketing. It transpires that Domino’s Pizza asked their franchisees for their opinions on door drop leaflets. They collectively replied
When people talk about “fast food” and “take away,” they mostly think of Chinese, Indian, or one of the other foods available, but somehow the phrase takeaway and fast food
I suppose it would be understandable if people believe the dust has settled now the referendum on the United Kingdom’s membership of the European Union has been and gone. When
How many times have we all heard people say, “Leaflet distribution doesn’t work,” and the people who have said it really believe it? Perhaps you are one of many people
The Monty Python team asked that question of the Romans many years ago, but very few people have asked it of the often much-maligned advertising industry. Because advertising seems to
The referral marketing strategy is a powerful way of generating new business. The word-of-mouth, more so coming from a reliable referee is given more value and is more effective than
The real question should be why wouldn’t they use door drops at election time. The candidates we all see during
with the decline of local newspapers, leaflet distribution steps in… Both leaflet distribution and newspaper advertising has been time and
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just
I make this statement because many businesses put “Free Offers” on their leaflets and brochures that are not really worth
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