A Barnes Upholstery

Leaflet Distribution Case Study


Company Background
A Barnes Upholstery Ltd Life is a high quality upholstery and interior decorating company based in Hemel Hempstead, Hertfordshire.

When A B Upholstery decided to relocate from its town centre location to unbranded premises, it lost its recognisable shop front and the benefits that brings to the business. Instead of having prominent exposure on the high street, and the potential to attract new customers by passing trade, A B Upholstery would have to find an equally effective method of advertising its business.

Dor-2-Dor’s professional and highly experienced design team, developed an eye-catching leaflet for A B Upholstery for distribution to specifically targeted homes within the local area. The leaflet included a 10 per cent off discount voucher which enabled A B Upholstery to monitor how many new customers were a direct result of the leaflet distribution.

Following the distribution by Dor2Dor, the telephone hasn’t stopped ringing at A B Upholstery and at times they are struggling to keep up with the number of customers they have! The leaflet distribution was the only advertising A B Upholstery did. The company does not have a website and specifically chose leaflet distribution over other forms of marketing as it was considered most cost-effective and was a way to guarantee that the business’s name was seen by thousands of potential new customers.

Company Director, Mo Panikar says:

“The distribution was a tremendous success; without question. We have been rushed off our feet and the telephone has been red hot! I wouldn’t hesitate in using Dor2Dor again and, in fact, we are thinking about doing additional targeted leaflet drops in the future. The results have been so good for our business that I would recommend Dor2Dor to anyone.”

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