East Anglia Hypnotherapy

Leaflet Distribution Case Study

East Anglian Physio

For Luca Senatore self-development is more than an occupation; it has become both a personal journey and the work he was born to do. He is committed to helping his clients achieve their own personal growth through hypnosis and other therapies. Since the age of 19, Luca has been involved in the world of change and in 2004 he established his mind coaching in Cambridge working with CEOs and celebrity clients. Luca then started East Anglia Hypnotherapy in 2008 so to establish a more local therapy centre with the aim of creating a brand which would allow him to recruit other therapists. Luca is now working on the opening of a new health and well being centre in Cambridge.

A fully qualified and internationally renowned coach, NLP Master Practitioner and Master in Hypnotherapy, Luca began his career in sales. Aged nineteen he developed an interest in human psychology and coached athletes to help enhance their performance. Following intensive study and training, Luca firstly practiced hypnotherapy to assist in the business world. He was inspired to help build positive and honest business relationships; before developing a passion for therapeutic usage.

When it comes to encouraging his clients to embrace new learning and experiences to improve the quality of their lives, Luca practices what he advocates. In 2001, unable to speak a word of English, Luca moved to the United Kingdom. Having mastered written and spoken language to a high standard Luca founded East Anglia Hypnotherapy and in just two years, Luca has achieved both national and international recognition and consistent recommendation.

With a waiting list weeks long, Luca provides therapeutic services to on average six clients a day, not counting the countless people he helps through his live radio broadcasts once a week. In addition to a strong local following his clients include celebrities and well known faces in the media industry. His website has over 1300 visitors a month, many of whom sign up for over-subscribed group workshops, dedicated to helping people achieve weight loss, stop smoking and overcome fear and anxiety. As a qualified therapeutic coach with many years of experience, Luca is uniquely placed to support others to achieve their aspirational goals.

Luca comments:

“I am an avid fitness fanatic; and mental fitness is just as important as physical agility. My purpose is simple; I am motivated to help others overcome what obstacles they are facing to find happiness and contentment with their lives.”

Luca first encountered DOR-2-DOR when he spoke at the Cambridge branch of the BNI. He enlisted them to work on some marketing campaigns on his behalf.

What were you looking to achieve with your leaflet campaign?
“I wanted to test my marketing mix, raise my profile and public awareness on a local and national scale.”

What format is the leaflet and who designed and printed it?
“I had the leaflets designed and printed locally.”

What areas did your campaign cover?
“Targeted areas of Cambridge and surrounding villages.”

What results did you see?
“The leaflets certainly paid for themselves; the best response was with the Stop Smoking leaflets, although I already have considerable profile they helped to increase awareness of my range of services locally. They helped to make people aware of the life changing seminars I run. My healthy pipeline of work results from my client base repeatedly recommending my services to others. It is not just about income, I want to contribute to improving people’s happiness and quality of life. Every new client is therefore much valued.”

Would you recommend DOR-2-DOR?
“Yes I would recommend DOR-2-DOR; they are professional, excellent managers, good at targeting the right areas and meticulous in their attention to detail.”

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