“Cambridge is a fast changing city with a transient and growing population. Well-established photographic studio Andrew Martin wanted an awareness campaign, which would remind long-standing residents that they are still around – and inform newcomers to the area of the excellent service, and quality photography, provided by Andrew Martin. Within an agreed radius Dor-2-Dor Cambridge distributed 10,000 leaflets in a well-targeted campaign.”
“Using bespoke software only available to Dor-2-Dor franchisees, it was possible to select delivery rounds with a higher percentage of higher value properties. The same software is used to manage the distribution process and send regular reports to customers – another reason why Dor-2-Dor franchisees can offer more flexible and higher service levels than others.”
“The cost-benefit of a leafleting campaign extends way beyond the initial campaign. It is well known that the business benefits of such a campaign are about both one-off sales, and the ‘life-time value’ of a new customer. Local targeted leaflet distribution is a low cost way to attract ‘life-time customers’,’ customers who return time and time again, and recommend the supplier to others.”
Andrew Martin said:
“I am very pleased with the whole DOR-2-DOR campaign process, and the enquiries that it has generated.”
