Near Here Magazine

Leaflet Distribution Case Study

Near Here Magazine

A premium advertising product, now in its sixth year of publication, Near Here magazine showcases local businesses servicing the Bedfordshire communities of Leighton Buzzard and Linslade, whilst also providing a valuable guide to local clubs and forthcoming events. Morris and Alison Dickson, first created Near Here to distribute to a new housing development, containing 1500 homes, none of which were receiving a local newspaper. Welcomed by both local businesses and householders, Near Here has grown to be an expertly designed, 32 page A5 booklet, featuring high quality printed advertisements, regular features and local information, with a current circulation of 15,000 householders.

With circulation numbers expanding rapidly Morris tried outsourcing delivery to national companies. This proved unsuccessful. Having received a leaflet from DOR2DOR Aylesbury, Morris met with business owners Ralph and Elaine Rutland Smith. Impressed with their customer service and reassured of their local knowledge, Morris commissioned them to deliver Near Here on his behalf. Morris has since been delighted with the results.

With encouraging feedback from customers that advertisements are generating new business and householders calling in advance to reserve their personal copy; Near Here, is clearly accepted, respected and expected by the local community to which it serves.

Morris and Alison Dickson said::
“We have made many new connections; on average we receive 21 new leads per month. Both Elaine and Ralph of DOR-2-DOR Aylesbury are locally focused, organised and very reliable and helpful. They are hugely flexible, give good value and I can be very confident that Near Here is reaching our readers, and benefiting both them and our advertisers alike. Locally, its real win-win for all involved.”

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