Organisation Background
Phillips & Still is a brand new residential estate agency in the centre of Brighton and Hove, which specialises in helping customers find their perfect new home.
Situation
The managing directors of Phillips & Still wanted to ensure the launch of their new business started on a high note. They were keen to ensure as many people as possible heard about the new agency and the services they offered, and decided that the best way to spread the word was through direct marketing.
Solution
Phillips & Still chose to work with Dor-2-Dor on a large drop of 30,000 leaflets to homes in and around Brighton.
After designing and printing their own leaflets, Phillips & Still commissioned Dor-2-Dor to distribute them around specific key areas in the locality.
Results
The leaflet distribution was the first step in Phillips & Still’s long-term marketing strategy. They were delighted that it not only helped to raise awareness about their business, but it led to new business, as well.
Many people advised Phillips & Still that they had seen the leaflet, and they also received several telephone enquiries as a direct result of the distribution. Furthermore, the agency also received several new leads and four new instructions too.
Phillips & Still’s Director, Chris Still says: “We chose to use Dor-2-Dor to help us launch our new business, and spread the word that we are here. The local DOR-2-DOR office was very good and did exactly what we wanted. We had lots of people telling us that they had seen the leaflets, and we achieved new business as a result of it!
We will continue to develop Phillips & Still’s marketing strategy, and when we decide to carry out further leaflet distributions, we will use Dor-2-Dor again.”
