With the myriad of digital solutions that we have at our fingertips these days, leaflets remain one of the most affordable and effective ways of marketing a product, service or business.
Almost from the moment that printing presses were introduced in the 1400s, leaflets have been one of the most popular ways of getting a message across to the masses – in fact, during the British civil wars, both sides harnessed the power of leaflets to rally their troops and unsettle their enemies.
These days, most printed leaflets are of a much less inflammatory nature and are an excellent solution for gaining attention – particularly when a business is based in a specific, local area.
In fact, 80% of advertisers in the UK choose leaflet distribution due to the fact that it can deliver an incredibly high ROI.
Leaflets are:
- Fully targeted
- GPS tracked
- Delivered with non-competing leaflets (Shareplan)
- Delivered by adults
- Inclusive of reporting
The cost to deliver leaflets
Leaflet distribution is one of the most affordable forms of marketing, with an approximate cost for distribution starting at £45 per 1,000 households and ranging to £120 per 1,000 if you’re looking to have your leaflets delivered exclusively on their own.
You will also need to take into account the cost of printing and designing your leaflets too. Printed leaflets come in a variety of shapes and sizes and, you can choose to design your own or leave it in the capable hands of our expert designers. We’ll then print your leaflets to your specifications and deliver them straight to the doors of your potential customers.
Prices for printing vary widely depending on the size, paper stock and quantity you’re looking to have printed (the more you print, the cheaper the cost per item).
Our delivery methods
Depending on your budget, you can choose between the following three delivery methods for your leaflets:
Shared Distribution
Shared distribution is the most popular and most economical form of leaflet distribution available to our customers. As the name suggests, your leaflets will be delivered in a batch with leaflets from other companies – don’t worry though, we’ll always make sure that the leaflets in the batch are non-competing.
Shared Distribution Pros: This distribution method allows you to distribute your leaflets to your catchment area at a very low cost.
Shared Distribution Cons: When choosing this method, you may find that the choice of available dates is less flexible than you would like.
This method of distribution is cost-effective and is suitable for most kinds of business marketing. Our Shared Distribution can be as low as £49 per 1,000 for 50,000 plus households.
Solus Distribution
Unlike Shared Distribution, our Solus Distribution service means that your leaflets are delivered door to door exclusively without those from any other companies.
Solus Distribution Pros: With this distribution method, you can choose the date and time that your leaflets are delivered (subject to availability). Some clients prefer this method because they feel their leaflet will be seen more easily.
Solus Distribution Cons: Due to this kind of distribution’s exclusive and flexible nature, delivery rates are considerably higher than Shared Distribution. There is a trade-off between no competition with other leaflets and the fact that several leaflets scattered on the doormat will be looked at more readily by the householder.
DOR-2-DOR Solus Distribution ranges from £95 to £150 per 1,000 households for A6, A5 and A4 single sheet leaflets.
Solus Plus Distribution
For those who like to have the best of both worlds, we offer a hybrid model of Solus Plus whereby you choose the number of non-competing leaflets delivered together with yours.
DOR-2-DOR Solus Plus leaflet distribution costs from £70 per 1,000 (up to 3 leaflets).
How effective is leaflet distribution?
Studies show that 48% of consumers will take action, such as visiting a shop or requesting information after receiving a leaflet through the door.
Unlike digital marketing, where users are bombarded with information and often scroll past, a physical leaflet commands attention and encourages action.
Another significant benefit is that people tend to keep leaflets for future reference. Go on, admit it, you’ve got a number of leaflets in your home, either pinned to a board or stowed away in a drawer. This significantly increases the possibility of conversions, whereas once somebody has scrolled past an online advert, it’s gone and forgotten.
Looking good on paper
I know what you’re thinking – online marketing is cheaper, right? Nope.
While pay per click advertising may be perceived as cheap since you can get started with next to nothing, you actually have to spend a fair amount if you want to reach a significant number of the right people.
When you also factor in the design and management of online advertising, this quickly becomes a pretty expensive endeavour that is a lot less focused and effective than leaflet distribution.
Conclusion
These days, marketers have a wide range of tools at their disposal to get their message across. While there’s a common misconception that digital is king, a considerable number of consumers still prefer to have an actual, honest to God, physical reminder which they can hold and keep.
Even in 2021, targeted geo-based online advertising can still be extremely hit and miss and unless you know exactly what you’re doing, there’s a good chance that you’ll be wasting money.
In comparison, leaflet distribution allows the message to hit home quite literally and is an incredibly effective way of gaining a large number of customers in a short amount of time.
