Sometimes Things Do Need Fixing
5 February 2018
Someone somewhere once said, “If it ain’t broke, don’t fix it” (I know it should read “if it is not broken, do not fix it”, but bear with me), but
Tips & Advice
What is the Purpose of Leaflet Advertising
16 January 2018
The most common idea when talking about the purpose of leaflet advertising is that leaflets sell your product or service. Now while that is partly true, it’s not quite as
Don’t Get Caught Out
27 November 2017
There have always been frauds and scams carried out by unscrupulous people looking to relieve decent law-abiding citizens of their hard-earned cash. But with the introduction of technology, fraud has
Features vs. Benefits: The Key to Advertising
27 October 2017
Knowing how to sell your benefits is an important part of your advertising process and one of the biggest mistakes some people make when writing the copy for a leaflet
Are you smarter than a goldfish?
14 August 2017
OK, that is not really a fair question because attention span is not a good judge of intelligence. However, since the year 2000, the average attention span of a human
I wonder if you can help me?
11 July 2017
If a person called you and opened the conversation with that question, how would you react? I am willing to bet you would probably be prepared to listen to what
Why Does Using Geometry Make for Effective Leaflet Designs?
6 June 2017
I know that sounds like an odd question but I ask it for two reasons. The first reason is I hope you will keep reading and the second reason is
The Biggest Mistake With Leaflet Distribution
23 May 2017
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than
How To Create A Leaflet Design That Sells
14 March 2017
Despite the evidence to the contrary, many people still claim that leaflet distribution does not work and is just a waste of time and money. However, in most of these
I’m a small business – why do I need a brand?
22 November 2016
That is a question many people ask, and the reason they ask is that only a few enlightened people seem to know or understand what a brand is and why
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