When no news is good news

When No News Is Good News
Reading Time: 2 minutes

with the decline of local newspapers, leaflet distribution steps in…

Both leaflet distribution and newspaper advertising has been time and again predicted to soon disappear as the digital media revolution grows stronger. That notion, though, has been proven wrong.

Print media is still very much in play although it has lost some of its influence, it certainly isn’t dead. With the decline of newspaper sales, businesses have reverted to their old trusted friend—leaflet distribution. Leaflet distribution is not only cheaper than advertising in the papers, but it can also cater to specifically targeted audiences, and you don’t have to shell out more cash for more space.

Cheaper

Most businesses follow a strict budget and advertising can be quite expensive. Leaflet distribution is certainly cheaper compared to its counterparts that offer the similar reach or target the same audience you intend to sell your product to. It is not as cheap as digital media, but it is also not as expensive as advertising on a newspaper or magazine. Since they are such cost-effective tools, you can produce more leaflets from the money you would have spent on putting your ads on a newspaper.

Direct Audience

Advertising on newspapers has been popular because it allows marketers to target right audiences. Newspapers are almost always found in offices, schools and transport services. Not only that newspaper readers come from a wide variety of ages and professions. Leaflet distribution can duplicate that and be more specific about who their ideal potential customers are. In this way, only very few of your leaflets get wasted because you are directly handing them to people who you believe would be most interested in doing business with you. Knowing exactly who to distribute your leaflets to will encourage purchasing tremendously.

Space

Location, location, location. That’s the popular adage in the real estate world. In advertising, it’s all about space. Space is expensive if you want to advertise in a newspaper. This limits the content you can release to your audience. Space in leaflets, however, does not come at the same hefty price. You can have all the space you want to put images of your products and a good summary or list of your pitches and talking points. You can also get creative with leaflet designs and what you think will appeal most to the public.

Customers Trust

Householders enjoy receiving mail even if it is from a marketer. In a world where businesses are running amok trying to get the attention of the people, putting something relevant, and from a local business will go a long way in establishing customer trust and engagement. It is statistically proven that householders love receiving offers and discount from local shops and businesses and leaflet distribution is one of the few ways that can effectively do this.

leaflet distribution tools
Share This Article
Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on whatsapp
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on whatsapp
WhatsApp
Related Articles
DOR-2-DOR (UK)

We operate the largest network of local franchised offices across the UK, helping businesses and individuals to market their products and services.

HO CONTACT INFO
©1987 – 2021 DOR-2-DOR™ All Rights Reserved
Free Guide Download

Download Our Free Guide

The Essential Guide to successful door drop marketing includes information on how to carry out leaflet drops effectively