Home Counties Cladding

Leaflet Distribution Case Study


In western civilisation, with our temperate climate and sophisticated housing structures, we tend to take the roof of our home for granted. Strange, considering how it provides vital protection from the elements and unwise. The roof is the most vulnerable part of our house, most likely to be neglected and the most expensive to replace.
Now fifteen years in operation, roofing experts Home Counties Cladding, (based in St. Albans, Hertfordshire), can protect your housing asset and enhance its appearance for years to come. As specialist suppliers and fitters of high quality, low maintenance Fascia and Soffit systems, their attention to detail and excellent customer care record has put them into an enviable position, 85% of all new work undertaken now comes through recommendation.

Ten years ago, when Home Counties Cladding first used DOR-2-DOR they wanted to cover a wide area, promote their business and increase awareness of their pioneering products. Since then, they have continued to use DOR-2-DOR to ensure that regular leafleting forms an integral part of their marketing mix, in particular in support of their door to door canvassing activity. This currently consists of an A6 full colour both sides on 300gsm gloss card, which has evolved and moved with the times, developed to suit its clientele and been given a longer shelf life. During January 2008, in the largest distribution to-date, approximately 400,000 leaflets were delivered across Hertfordshire and neighboring counties.

Why has Home Counties Cladding enlisted DOR-2-DOR’s services for over a decade? Over 50% of new sales leads come from leaflets. Home Counties Cladding estimate that 25% of their business has resulted from DOR-2-DOR leaflet campaigns.

Kevin McSweeney said:
“I would recommend DOR-2-DOR, I have found them reliable and you know your leaflets are being delivered. We have also found that people put leaflets aside and keep them until they have a need so the shelf life of our leaflets can be considerable.”

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