Company Background
Uhair Group is a high quality hair salon in the heart of Morriston where the focus in on the client, thus the name ‘Uhair’. The proprietor is the charismatic Dean Williams who from the day the salon opened recognised the importance of targeted marketing to encourage new clients on an on-going basis.
Situation
Dean has been using the Dor-2-Dor leaflet drop service for nearly 10 years to promote their services, highlight special offers or to generate new business. He has tried all kinds of marketing over the years but the results have not been so great.
Dor-2-Dor act as an extension of the Uhair Group’s team, providing advice, guidance, great designs and very precisely targeted drops to the most appropriate households. It’s this ‘advisory’ aspect of the service that Dean believes sets them apart and is the key to the success of the salon’s regular leaflet drops.
Recently, he took on a new stylist for whom he wanted to create a new customer base, particularly on Tuesdays and Wednesdays which are the quieter days at the salon.
Solution
So his first port of call was Dor-2-Dor. They suggested running an promotion offering 30% off colour for existing clients and a half price colour and cut and blow dry for new clients on the selected days when the new stylist wasn’t busy. Around 22,000 leaflets were printed and distributed over a period of 6 weeks.
Results
The promotion was a great success, particularly in the first two weeks, attracting more than 10 new clients on a Tuesday and a Wednesday. By up-selling to these new customers and providing a great service, they have developed a regular client base for the new stylist. Dean firmly believes that a well designed, attractive flyer with a great offer, targeted via a professionally managed leaflet drop has been the key to their success in gaining new business over the years.
“I recommend Dor-2-Dor all the time to other local businesses – in fact I’ve recommended so many that I should be on a commission!”
