I wonder if you can help me?
11 July 2017
If a person called you and opened the conversation with that question, how would you react? I am willing to bet you would probably be prepared to listen to what
Marketing
The Biggest Mistake With Leaflet Distribution
23 May 2017
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than
The Importance of Follow-up Calls
9 May 2017
It’s OK this isn’t an article about unrequited love (although it is in some way). It is a theme we have covered in some form before, but this time we
‘NOT ANOTHER ONE’ – Another Year and Another Election
24 April 2017
Elections are becoming like buses; you wait for years for one and suddenly a whole row of them come along at once. In the space of fewer than two years,
Valentine’s Day is coming… are you offering them their heart’s desires?
6 February 2017
We are less than ten days away from Valentine’s Day, and this is the day when restaurants, pubs and other places of entertainment should be doing their utmost to attract
Is E-mail Facing Elimination or Even Death?
5 January 2017
If that question about e-mail makes you punch the air in delight, I am afraid your joy may be slightly premature. However, there are moves afoot to kerb the number
I’m a small business – why do I need a brand?
22 November 2016
That is a question many people ask, and the reason they ask is that only a few enlightened people seem to know or understand what a brand is and why
Is Physical Marketing really making a comeback?
15 November 2016
They say what goes around comes around, and it appears that the old way of marketing goods and services are also making a comeback, although some of them have never
Why Domino’s Pizza Should Stop Using Door Drop Leaflets
20 October 2016
This interesting premise was raised at a recent seminar on direct marketing. It transpires that Domino’s Pizza asked their franchisees for their opinions on door drop leaflets. They collectively replied
Are Fish and Chips still our favourite fast food?
23 August 2016
When people talk about “fast food” and “take away,” they mostly think of Chinese, Indian, or one of the other foods available, but somehow the phrase takeaway and fast food
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Fish & chip shop uses a leaflet drop as bait for opening of new shop
Seaways Fish and Chip shop had already established itself as a first class provider of quality food after trading in
The Chequers Inn Gets the ‘Under New Management’ Word Out Through Dor-2-Dor Campaign
After Marian and Nick Darter took over the Chequers Inn, Hertfordshire and completely renovated the building, they were in need
The Flying Scotsman & leaflet distribution
On the 25th of February this year, 2016, the Flying Scotsman left Kings Cross station in London for the first
Ignorance, prejudice, and direct marketing
Would you believe there is a government organisation that allows its employees and contributors to denigrate the direct mailing industry?
