The Flying Scotsman & leaflet distribution
On the 25th of February this year, 2016, the Flying Scotsman left Kings Cross station in London for the first journey it had taken in many years. The Flying Scotsman
On the 25th of February this year, 2016, the Flying Scotsman left Kings Cross station in London for the first journey it had taken in many years. The Flying Scotsman
Over the winter, we have heard heart-breaking tales of the flooding that has deprived many people in the north of our country of their homes and businesses. Some of these
Have you heard the saying “Thinking outside the box”? It has been used so much over the years by business gurus and management consultants that it has almost become a
Although most businesses will happily tick over throughout the year, the majority of them will be subject to peaks and troughs in their trading year, but those enterprises who are
I make this statement because many businesses put “Free Offers” on their leaflets and brochures that are not really worth the paper they are printed on. It often amazes me
We are all aware that international and nationally known companies such as Coca-Cola, MacDonald’s, and others are known as “Brand names.” Their Brand identifies them in the public’s mind as
There is the old saying “what goes around comes around,” and Christmas comes around relentlessly every year. The trouble with Christmas is although it comes round at the same time
If you ask any business manager or owner, what results they expect from a leaflet distribution campaign, you should expect to get some varying answers. Some will tell you they
Some years ago a top guru in advertising was asked to define what a sales letter was (I believe it was Claude Hopkins, but I could be wrong) his reply
For those too young to remember or those with short memories, Ceefax was one of the first telext services. It was launched by the BBC in 1974, and was hailed
The government ministry – the Department of Fisheries and Rural Affairs (DEFRA) wants the direct marketing industry to reduce the
They say what goes around comes around, and it appears that the old way of marketing goods and services are
The death knell of colour printing as a medium for delivering sales and promotional messages has been heard several times
In today’s digital era, there are still many people who prefer getting the information first hand. Leaflet distribution is the
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