Marketing

I wonder if you can help me?

11 July 2017

If a person called you and opened the conversation with that question, how would you react? I am willing to bet you would probably be prepared to listen to what

The Biggest Mistake With Leaflet Distribution

23 May 2017

The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than

The Importance of Follow-up Calls

9 May 2017

It’s OK this isn’t an article about unrequited love (although it is in some way). It is a theme we have covered in some form before, but this time we

‘NOT ANOTHER ONE’ – Another Year and Another Election

24 April 2017

Elections are becoming like buses; you wait for years for one and suddenly a whole row of them come along at once. In the space of fewer than two years,

Valentine’s Day is coming… are you offering them their heart’s desires?

6 February 2017

We are less than ten days away from Valentine’s Day, and this is the day when restaurants, pubs and other places of entertainment should be doing their utmost to attract

Is E-mail Facing Elimination or Even Death?

5 January 2017

If that question about e-mail makes you punch the air in delight, I am afraid your joy may be slightly premature. However, there are moves afoot to kerb the number

I’m a small business – why do I need a brand?

22 November 2016

That is a question many people ask, and the reason they ask is that only a few enlightened people seem to know or understand what a brand is and why

Is Physical Marketing really making a comeback?

15 November 2016

They say what goes around comes around, and it appears that the old way of marketing goods and services are also making a comeback, although some of them have never

Why Domino’s Pizza Should Stop Using Door Drop Leaflets

20 October 2016

This interesting premise was raised at a recent seminar on direct marketing. It transpires that Domino’s Pizza asked their franchisees for their opinions on door drop leaflets. They collectively replied

Are Fish and Chips still our favourite fast food?

23 August 2016

When people talk about “fast food” and “take away,” they mostly think of Chinese, Indian, or one of the other foods available, but somehow the phrase takeaway and fast food