Don’t Get Caught Out
27 November 2017
There have always been frauds and scams carried out by unscrupulous people looking to relieve decent law-abiding citizens of their hard-earned cash. But with the introduction of technology, fraud has
Tips & Advice
Features vs. Benefits: The Key to Advertising
27 October 2017
Knowing how to sell your benefits is an important part of your advertising process and one of the biggest mistakes some people make when writing the copy for a leaflet
Are you smarter than a goldfish?
14 August 2017
OK, that is not really a fair question because attention span is not a good judge of intelligence. However, since the year 2000, the average attention span of a human
I wonder if you can help me?
11 July 2017
If a person called you and opened the conversation with that question, how would you react? I am willing to bet you would probably be prepared to listen to what
Why Does Using Geometry Make for Effective Leaflet Designs?
6 June 2017
I know that sounds like an odd question but I ask it for two reasons. The first reason is I hope you will keep reading and the second reason is
The Biggest Mistake With Leaflet Distribution
23 May 2017
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than
How To Create A Leaflet Design That Sells
14 March 2017
Despite the evidence to the contrary, many people still claim that leaflet distribution does not work and is just a waste of time and money. However, in most of these
I’m a small business – why do I need a brand?
22 November 2016
That is a question many people ask, and the reason they ask is that only a few enlightened people seem to know or understand what a brand is and why
Is Your Leaflet Still Working?
18 October 2016
Perhaps a better question would be “Is it working as well as it used to?” When a leaflet has been successful for some time, it is tempting to keep sending
Sometimes Small is Good
21 June 2016
People who use leaflet distribution to advertise their goods and services are always looking for ways to make their leaflet stand out and catch the prospects attention. It is true
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Leaflets are kept in the home for 38 days on average
Many businesses use leaflet distribution to attract customers and profits. It is very well known among media aware advertisers that
Which Response Mechanism Should You Use?
What are we talking about here? The response mechanism is the way we evaluate how many people are picking up
Is Testing Necessary?
Many marketing managers whose companies use leaflet distribution to advertise their goods or services often wonder if there is a
Not cheap, cost effective
People involved in advertising and direct marketing often refer to door dropping as a “cheap” alternative to the other methods
