SafeBox Cambridge, an innovative self-storage company, used a leaflet campaign to raise awareness of their services, with outstanding results.
SafeBox contacted a local leaflet campaign company, Dor-2-Dor, and arranged for two campaigns to be undertaken. The results were impressive, and highlighted the commercial potential behind leaflet campaign management. The first campaign was intended to raise brand awareness, and to make prospects in the Cambridge area aware that there was a new and innovative company in the field of self-storage.
SafeBox is renowned in the Cambridge area for providing cutting edge and secure self-storage solutions. The company prides itself on not using substandard containers or other poor quality options for storage. In addition, the company has an established strong reputation for security too.
SafeBox Contacted Dor-2-Dor to enquire about the possibility of having a leaflet campaign carried out. Dor-2-Dor responded with a campaign with a huge reach, hitting addresses within a 20-mile radius of the client company. All in all, nearly a quarter of a million addresses received leaflets about SafeBox and it’s offering.
Naturally, SafeBox was pleased with these results. The first campaign was successful in generating strong awareness of SafeBox and what it offers, with a second campaign resulting in some very strong leads for the company.
Charlie Schneider, manager of SafeBox in Cambridge, had this to say about the service he received from Dor-2-Dor.
“The process was very easy; the leaflet campaigns generated some good quality enquiries and raised our brand awareness.”
Mr. Schneider wants SafeBox to be ‘the Harrods’ of self-storage. With leaflet marketing success like this behind his operation, that looks like something that may well happen.
