What is the Purpose of Leaflet Advertising
16 January 2018
The most common idea when talking about the purpose of leaflet advertising is that leaflets sell your product or service. Now while that is partly true, it’s not quite as
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Pulling The Christmas Heartstrings
17 November 2017
Over the years, the arrival of Christmas has been marked by different things. Some years ago, it was the appearance of Christmas crackers on supermarket shelves as early as November.
Are Estate Agents Under Threat?
5 September 2017
The answer to that is obvious. Yes. Estate agents are under threat from the internet and from people wanting to do business online. But estate agents are not the only
The Biggest Mistake With Leaflet Distribution
23 May 2017
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than
The Importance of Follow-up Calls
9 May 2017
It’s OK this isn’t an article about unrequited love (although it is in some way). It is a theme we have covered in some form before, but this time we
‘NOT ANOTHER ONE’ – Another Year and Another Election
24 April 2017
Elections are becoming like buses; you wait for years for one and suddenly a whole row of them come along at once. In the space of fewer than two years,
How To Get The Best Return On Your Investment
27 February 2017
Whenever a local company approaches us regarding our leaflet distribution service, the question they invariably ask is, what response rate will I receive from my leaflet campaign? Although we would
Valentine’s Day is coming… are you offering them their heart’s desires?
6 February 2017
We are less than ten days away from Valentine’s Day, and this is the day when restaurants, pubs and other places of entertainment should be doing their utmost to attract
Make Your Leaflets a Magnetic Attraction
17 January 2017
As a part of the direct marketing mix, leaflet distribution is one of the most successful methods of building a new business or expanding and consolidating an existing one. Research
What’s the best month to advertise your business?
9 December 2016
Well, the answer to that question may surprise you. Unless you are selling things related to Christmas, December is one of the worst months to try selling. According to those
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When no news is good news
with the decline of local newspapers, leaflet distribution steps in… Both leaflet distribution and newspaper advertising has been time and
Using a Discount on your Leaflet to Increase Response
Everybody loves a bargain, particularly in the current economic climate and discounts and special offers can be used to significantly
Is Testing Necessary?
Many marketing managers whose companies use leaflet distribution to advertise their goods or services often wonder if there is a
From Piggery to successful gym, with a little help from leaflets
The Barn Gym in Cambridge used to be just that, a piggery barn. With some hard work and determination, it
