With the myriad of digital solutions that we have at our fingertips these days, leaflets remain one of the most affordable and effective ways of marketing a product, service or
How to make sure your leaflet campaigns are top performers. It has been said that leaflet drops are old-fashioned and cheap but this is an outdated opinion as door drops
During a recession, some businesses cut their advertising budgets to save money. Although this can give short term relief, it will likely pave the way to long term loss of
It’s been a very difficult and serious time for everyone, affecting our businesses, our lives and even our very way of life in the last few months. Since the start
Recent figures released by the automobile industry report a downturn in the number of new cars being bought in the United Kingdom. This is bad news if you are a
You can’t expect every person who receives your leaflet to be interested in what you are offering, so inevitably, some leaflets will go straight in the bin! However, there are
I know that sounds like an odd question but I ask it for two reasons. The first reason is I hope you will keep reading and the second reason is
We are less than ten days away from Valentine’s Day, and this is the day when restaurants, pubs and other places of entertainment should be doing their utmost to attract
As a part of the direct marketing mix, leaflet distribution is one of the most successful methods of building a new business or expanding and consolidating an existing one. Research
This interesting premise was raised at a recent seminar on direct marketing. It transpires that Domino’s Pizza asked their franchisees for their opinions on door drop leaflets. They collectively replied
On May 25th, 2018 the General Data Protection Regulation (GDPR) will come into effect and will drastically change the way
I suppose it would be understandable if people believe the dust has settled now the referendum on the United Kingdom’s
There is good news for those who enjoy paper and print! An article in the recent November 2013 issue of Scientific
It’s OK this isn’t an article about unrequited love (although it is in some way). It is a theme we
