There has been much discussion over the years regarding the advantages and disadvantages between direct mail and door drops, and in some media circles the debate is still going on.
Fall in door drop volumes “driven by more sophisticated targeting”, DMA research reveals. New research from the DMA published on the 31st July 2014 reveals that annual UK door drop
Against this bleak backdrop, the average size of cash donations generated by door drops has more than tripled since 2011, indicating that on a one-off basis without commitment people are
This is the DMA’s first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP. Why direct mail still
“Should I put one product one side and the other on the reverse?”, “Can my friend advertise their business on the back?”, “I’d like to put all my contact information
DOR-2-DOR your local Letterbox Marketing Professionals. We specialise in promoting your business through the local letterbox channel. We supply a full printing and delivery solution and are publishers of the
The government ministry – the Department of Fisheries and Rural Affairs (DEFRA) wants the direct marketing industry to reduce the amount of paper that is wasted i.e. paper that is
Most of the distribution work we do is to residential households, but we sometimes get asked about dropping leaflets to businesses on a b2b basis. While on the face of
A recent Royal Mail and FreshMinds study reveals that 89% of consumers remember receiving a door drop mailing – more than any other marketing channel. And it has a powerful
In our opinion, putting your door drop in an envelope is a trade-off. When a leaflet not in an envelope lands on the doormat, it is there for the householder
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just
Marketing is vital for every business and it should never be underestimated. It is what links your products or services
Most of the distribution work we do is to residential households, but we sometimes get asked about dropping leaflets to
There are some who have embraced it and some who firmly refuse to use it, but what does digital publishing
