Many people have been prophesying the end of printing as a medium for delivering sales and promotional messages to customers and potential customers. The mantra has been, ink and paper
The real question should be why wouldn’t they use door drops at election time. The candidates we all see during a run up to an election are only a figure
There has been much discussion over the years regarding the advantages and disadvantages between direct mail and door drops, and in some media circles the debate is still going on.
Fall in door drop volumes “driven by more sophisticated targeting”, DMA research reveals. New research from the DMA published on the 31st July 2014 reveals that annual UK door drop
Against this bleak backdrop, the average size of cash donations generated by door drops has more than tripled since 2011, indicating that on a one-off basis without commitment people are
This is the DMA’s first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP. Why direct mail still
“Should I put one product one side and the other on the reverse?”, “Can my friend advertise their business on the back?”, “I’d like to put all my contact information
DOR-2-DOR your local Letterbox Marketing Professionals. We specialise in promoting your business through the local letterbox channel. We supply a full printing and delivery solution and are publishers of the
The government ministry – the Department of Fisheries and Rural Affairs (DEFRA) wants the direct marketing industry to reduce the amount of paper that is wasted i.e. paper that is
Most of the distribution work we do is to residential households, but we sometimes get asked about dropping leaflets to businesses on a b2b basis. While on the face of
How to make sure your leaflet campaigns are top performers. It has been said that leaflet drops are old-fashioned and
Over the years, the arrival of Christmas has been marked by different things. Some years ago, it was the appearance
Royal Mail MarketReach is working together with the IPA, ISBA and Whistl. The aim of this joint project, known as
An article recently appeared in the national press announcing that the government had quietly abandoned a plan that would enabling
