As a part of the direct marketing mix, leaflet distribution is one of the most successful methods of building a new business or expanding and consolidating an existing one. Research
This interesting premise was raised at a recent seminar on direct marketing. It transpires that Domino’s Pizza asked their franchisees for their opinions on door drop leaflets. They collectively replied
Perhaps a better question would be “Is it working as well as it used to?” When a leaflet has been successful for some time, it is tempting to keep sending
Do you ever think about the effects leaflet distribution has for your community? Did you know that 30% of unaddressed leaflets, magazines and local government information is delivered to you
Unless you have been living on Mars during the last few of weeks, you will be aware there has been much talk concerning the slowdown in the world economy. The
Although door drop campaigns are often described as leaflet distribution campaigns, in reality, more items than just leaflets are delivered by a door to door distribution companies. These other items
Many businesses use leaflet distribution to attract customers and profits. It is very well known among media aware advertisers that leaflets delivered to homes through the letterbox produces good ROI
People involved in advertising and direct marketing often refer to door dropping as a “cheap” alternative to the other methods of advertising, especially direct mail. It is true that door
How often have you heard the term “the poor relation” when people involved in advertising and direct marketing are talking about leaflet drops. Often this slightly derogatory term is used
The death knell of colour printing as a medium for delivering sales and promotional messages has been heard several times over the past few years. Colour television adverts were going
On May 25th, 2018 the General Data Protection Regulation (GDPR) will come into effect and will drastically change the way
The Hilbar Autos Company is a specialist motor repair firm, focusing on Citroen and Peugeot vehicles only. The two proprietors,
Although most businesses will happily tick over throughout the year, the majority of them will be subject to peaks and
In today’s digital age, research shows that consumers are beginning to show signs of digital fatigue. Look at your own
