Is Your Leaflet Still Working?
18 October 2016
Perhaps a better question would be “Is it working as well as it used to?” When a leaflet has been successful for some time, it is tempting to keep sending
Door Drops
Leaflets are Good For The Community
30 September 2016
Do you ever think about the effects leaflet distribution has for your community? Did you know that 30% of unaddressed leaflets, magazines and local government information is delivered to you
Will you survive the coming recession?
2 February 2016
Unless you have been living on Mars during the last few of weeks, you will be aware there has been much talk concerning the slowdown in the world economy. The
Why not send a letter?
1 September 2015
Although door drop campaigns are often described as leaflet distribution campaigns, in reality, more items than just leaflets are delivered by a door to door distribution companies. These other items
Leaflets are kept in the home for 38 days on average
8 June 2015
Many businesses use leaflet distribution to attract customers and profits. It is very well known among media aware advertisers that leaflets delivered to homes through the letterbox produces good ROI
Not cheap, cost effective
1 June 2015
People involved in advertising and direct marketing often refer to door dropping as a “cheap” alternative to the other methods of advertising, especially direct mail. It is true that door
Is door dropping really the poor relation?
18 May 2015
How often have you heard the term “the poor relation” when people involved in advertising and direct marketing are talking about leaflet drops. Often this slightly derogatory term is used
Using Leaflet Distribution To Get Orders and Enquiries From Your Website
11 May 2015
The death knell of colour printing as a medium for delivering sales and promotional messages has been heard several times over the past few years. Colour television adverts were going
Why Door Drops work, and why people like them
5 May 2015
Many people have been prophesying the end of printing as a medium for delivering sales and promotional messages to customers and potential customers. The mantra has been, ink and paper
Why do politicians effectively use door drops at election time?
27 April 2015
The real question should be why wouldn’t they use door drops at election time. The candidates we all see during a run up to an election are only a figure
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Leaflet vs Pamphlet: What’s the Difference?
The power of printed material and direct mail can benefit your business in many ways. There are various print formats
E-mail Vs The Letterbox
There has been much talk recently regarding robots taking over most of the jobs presently carried out by humans. It
Why Door Drop Marketing Is Still a Highly Effective Channel in a Digital World
At last, we have the scientific proof: print is better than digital! Despite the enormous migration to electronic media, neuroscience
Fall in door drop volumes
Fall in door drop volumes “driven by more sophisticated targeting”, DMA research reveals. New research from the DMA published on
