Leaflet Distribution Blog
Does Leaflet Distribution Work?
Have you ever stopped to think about the little things we all believe and just accept because we have been told they are true, but when we stop and examine them, they turn out to be untrue? I am not talking about the big world changing themes such as a political theory or a religion,
How Collecting Data Can Increase Your Advertising ROI
Collecting data is essential if you are running a business and very important if you are looking to increase your advertising ROI with a leaflet distribution campaign as part of your marketing strategy. What is data? In some people’s minds, the word “Data” means a mass of material that can only be interpreted by a
How Do I Know My Leaflets Will Be Delivered?
This is a question that many clients using door drops ask. They have probably heard of the horror stories of leaflets being dumped in a canal or rubbish tip instead of being delivered. And I am sure there is some truth in some of these stories. In the early days of leaflet distribution, there may
8 Steps For Creating a Small Business Marketing Budget
Any business, large, medium or small, needs a marketing budget; without one a company will soon find itself reacting to marketing opportunities by ill thought out and overpriced advertising campaigns. It is essential that a business invests in a marketing budget, however, like any investment, there will always be an element of risk, so this
Using Offers to Attract New Restaurant Customers
If you’re looking to attract new customers to your restaurant or takeaway business then using offers to attract new customers works well. Restaurant or takeaway owners often use special offers to attract customers. However, sometimes it can be difficult to know what kind of offer will work; finding the right balance is the key to
7 Reasons Why You Should Invest in a Leaflet Distribution Campaign
In today’s digital age, research shows that consumers are beginning to show signs of digital fatigue. Look at your own email, how many marketing emails do you receive on a daily basis? This means there is a great opportunity to increase your brand exposure and acquire new customers with good, old-fashioned leaflet distribution. This advertising
A Daily Walk Adds Years To Your Life
In the UK, the lack of exercise may be responsible for 1 in 6 deaths each year. This means around 90,000 people are dying each year prematurely through a lack of physical activity. Did you know that lack of exercise could be a bigger threat to your health than smoking and kills more people than
I can’t believe it’s nearly Christmas already
Yes, it’s that time of year. Christmas! When the British people, or maybe it is just the English, who express surprise at something that happens at the same time every year, without exception. Christmas arrives in the last week of December every year, but many of us act as if it is something that has
How To Plan The Perfect Door Drop Campaign
You can’t expect every person who receives your leaflet to be interested in what you are offering, so inevitably, some leaflets will go straight in the bin! However, there are a few things you can do to ensure as many of your leaflets as possible are read and don’t go straight in the bin, ensuring
Why Door Drop Marketing Is Still a Highly Effective Channel in a Digital World
At last, we have the scientific proof: print is better than digital! Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains. How many times over the years have we have been told print is dead, Ceefax was going to kill newspapers,
How To Write Great Sales Copy For Leaflets
When any person running a business is looking to write great sales copy for leaflets, they should keep their eyes and ears open to anything that could help their enterprise and they should never stop learning. For instance, the door drop leaflet business depends, to some extent, on the ability to get a sales message
Those who can do, those who can’t teach
Over the years we have been handed down phrases that claim to be words of infallible wisdom. I’m sure you’ve heard such phrases as “Pride cometh before a fall” or “Cheats never prosper” or “You can’t teach your grandmother to suck eggs”, but all of these sayings are not strictly true. Plenty of people have
Pompous People and Pretentious Speaking
Everyone is aware that the English language is always changing. Words that started life meaning one thing end up meaning something totally different. Who knew the word sophistication originally meant deception and dishonesty? A far cry from how we use it today. And it is not only words that have changed over the years. Certain
Exploring the Reach and Frequency of Mail
Royal Mail MarketReach is working together with the IPA, ISBA and Whistl. The aim of this joint project, known as Jicmail, is to create some new metrics for the direct mail industry. In case you are wondering what a metric is, simply put it is a way of measuring the result of a specific business
Playing The Business Game
If you were asked to compare running your business to playing a board game, what game would you choose? I imagine many would pick Monopoly, as it has all the things business people recognise: a bank, money and property. Those who have experienced many ups and downs in a chequered business career may select snakes
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