
How To Plan The Perfect Door Drop Campaign
You can’t expect every person who receives your leaflet to be interested in what you are offering, so inevitably, some leaflets will go straight in the bin! However, there are
You can’t expect every person who receives your leaflet to be interested in what you are offering, so inevitably, some leaflets will go straight in the bin! However, there are
At last, we have the scientific proof: print is better than digital! Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages
Royal Mail MarketReach is working together with the IPA, ISBA and Whistl. The aim of this joint project, known as Jicmail, is to create some new metrics for the direct
On May 25th, 2018 the General Data Protection Regulation (GDPR) will come into effect and will drastically change the way digital marketing activities are carried out and how data is
There has been a lot of discussions lately about how the high street is being hit by the internet and the recession. However, high street enterprises are not the only
Now the festive season is over, many of us find ourselves in a kind of limbo. A limbo that stretches from Boxing Day, through New Year’s day until the 4th
There have always been frauds and scams carried out by unscrupulous people looking to relieve decent law-abiding citizens of their hard-earned cash. But with the introduction of technology, fraud has
Over the years, the arrival of Christmas has been marked by different things. Some years ago, it was the appearance of Christmas crackers on supermarket shelves as early as November.
I imagine many people have heard the saying “Build a better mousetrap and the world will beat a path to your door.” That phrase comes from a longer passage written
The answer to that is obvious. Yes. Estate agents are under threat from the internet and from people wanting to do business online. But estate agents are not the only
Leaflet distribution has been making a spectacular comeback as one of the UK’s most popular marketing methods of late. Many
Although door drop campaigns are often described as leaflet distribution campaigns, in reality, more items than just leaflets are delivered
How many times over the past few years has a new medium of digital marketing arrived and people have heralded
Perhaps a better question would be “Is it working as well as it used to?” When a leaflet has been
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