Exploring the Reach and Frequency of Mail
15 May 2018
Royal Mail MarketReach is working together with the IPA, ISBA and Whistl. The aim of this joint project, known as Jicmail, is to create some new metrics for the direct
Leaflet Distribution
The Perfect Solution to Combat GDPR
27 February 2018
On May 25th, 2018 the General Data Protection Regulation (GDPR) will come into effect and will drastically change the way digital marketing activities are carried out and how data is
Golf Clubs Need To Raise Their Game
30 January 2018
There has been a lot of discussions lately about how the high street is being hit by the internet and the recession. However, high street enterprises are not the only
Marketing Your Business in 2018
8 January 2018
Now the festive season is over, many of us find ourselves in a kind of limbo. A limbo that stretches from Boxing Day, through New Year’s day until the 4th
Don’t Get Caught Out
27 November 2017
There have always been frauds and scams carried out by unscrupulous people looking to relieve decent law-abiding citizens of their hard-earned cash. But with the introduction of technology, fraud has
Pulling The Christmas Heartstrings
17 November 2017
Over the years, the arrival of Christmas has been marked by different things. Some years ago, it was the appearance of Christmas crackers on supermarket shelves as early as November.
If You’ve Got it Flaunt it
2 October 2017
I imagine many people have heard the saying “Build a better mousetrap and the world will beat a path to your door.” That phrase comes from a longer passage written
Are Estate Agents Under Threat?
5 September 2017
The answer to that is obvious. Yes. Estate agents are under threat from the internet and from people wanting to do business online. But estate agents are not the only
The Biggest Mistake With Leaflet Distribution
23 May 2017
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than
How To Get The Best Return On Your Investment
27 February 2017
Whenever a local company approaches us regarding our leaflet distribution service, the question they invariably ask is, what response rate will I receive from my leaflet campaign? Although we would
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Why not send a letter?
Although door drop campaigns are often described as leaflet distribution campaigns, in reality, more items than just leaflets are delivered
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So, social media has well and truly infiltrated our lives, both social and professional. While it seems simple and straight
