What Is A Sales Letter?
28 September 2015
Some years ago a top guru in advertising was asked to define what a sales letter was (I believe it was Claude Hopkins, but I could be wrong) his reply
Marketing
Who remembers Ceefax?
8 September 2015
For those too young to remember or those with short memories, Ceefax was one of the first telext services. It was launched by the BBC in 1974, and was hailed
How Well is Your Marketing Really Working
16 February 2015
When it comes to your business, marketing is just shouting about what you do to as many people as you can, but if that is what everyone is doing how
Does Your Business Need More Customers?
19 January 2015
If so it is absolutely vital that you allocate resources as efficiently as possible, whatever the size of your business. Leaflet distribution has long been known as one of the
How Leaflet Distribution Can Kick-Start Your New Business
25 November 2014
All new businesses, regardless of the size of their operation or kind of product they sell all have one thing in common: they are all trying to grow. Any form
Have a Merry Advertising Christmas!
17 November 2014
Christmas is just around the corner and it seems to arrive earlier year after year! Christmas is not just the season of merry making and gift giving; it is also
The Shelf Life Of A Leaflet
14 October 2014
Leaflets are effective marketing tools but they can be quite unforgiving for those who cannot execute and deliver properly. On the other hand, if done well, they are simple, cheap
When no news is good news
3 October 2014
with the decline of local newspapers, leaflet distribution steps in… Both leaflet distribution and newspaper advertising has been time and again predicted to soon disappear as the digital media revolution
7 New Year Resolutions For Your Business
12 December 2013
Are you planning a strong start to the year or just hoping it happens? Seven things to consider in reaching your consumers through effective leaflet and letterbox marketing. Plan now
It ain’t what you do, it’s the way that you do it… and that’s what gets results
28 October 2013
(With appropriate thanks to Bananarama!) For every collection of post that drops through your door each day, there will be some pieces that catch the eye and deserve a second
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Does Your Business Need More Customers?
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Yes, it’s that time again already…
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Features vs. Benefits: The Key to Advertising
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A Daily Walk Adds Years To Your Life
In the UK, the lack of exercise may be responsible for 1 in 6 deaths each year. This means around
