7 Reasons Why Print Rules
30 September 2019
For many years now we have been told that digital marketing will be the future and print will have to take second or even third place as a marketing tool.
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Why Door Drop Marketing Is Still a Highly Effective Channel in a Digital World
13 August 2018
At last, we have the scientific proof: print is better than digital! Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages
How To Keep Your Costs Down while Advertising with Leaflets
15 June 2015
We have established that door dropping is a highly cost-efficient method of advertising goods and services for companies and organisation of various sizes. Door drops have been used by national
Why the Brain Prefers Paper
5 December 2013
There is good news for those who enjoy paper and print! An article in the recent November 2013 issue of Scientific American magazine clearly supports what we already know: most people understand
Leaflet Sizing: Does it Matter?
9 October 2013
Many people turn to leaflet dropping as an additional option for their marketing system, but what they don’t realise is that there are many factors at play to make it
Card vs Paper: The Modern Approach to Leafleting
26 September 2013
Getting the message out about your services and your company is one thing, but reaching the right audience with the right message is quite another. There are many different aspects
Should I make my leaflet double sided?
30 May 2013
“Should I put one product one side and the other on the reverse?”, “Can my friend advertise their business on the back?”, “I’d like to put all my contact information
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Leaflets are kept in the home for 38 days on average
Many businesses use leaflet distribution to attract customers and profits. It is very well known among media aware advertisers that
Sometimes Things Do Need Fixing
Someone somewhere once said, “If it ain’t broke, don’t fix it” (I know it should read “if it is not
From letterbox to inbox 2013
This is the DMA’s first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction
The perfect mix – where leaflet distribution fits in your marketing strategy
Businesses run on a tight budget and most of the time, the least amount of money is allocated for advertising.
