Is Your Leaflet Still Working?
18 October 2016
Perhaps a better question would be “Is it working as well as it used to?” When a leaflet has been successful for some time, it is tempting to keep sending
Tips & Advice
Sometimes Small is Good
21 June 2016
People who use leaflet distribution to advertise their goods and services are always looking for ways to make their leaflet stand out and catch the prospects attention. It is true
Make Sure Your Free Offer is Worth Something
15 December 2015
I make this statement because many businesses put “Free Offers” on their leaflets and brochures that are not really worth the paper they are printed on. It often amazes me
Is GPS Tracked Leaflet Distribution As Effective As You Might Think?
1 December 2015
The Global Positioning System (GPS) is a space-based navigation system that provides location and time information in all weather conditions, anywhere on or near the Earth where there is an
How To Brand Your Company & Build That Brand
16 November 2015
We are all aware that international and nationally known companies such as Coca-Cola, MacDonald’s, and others are known as “Brand names.” Their Brand identifies them in the public’s mind as
Is Testing Necessary?
26 October 2015
Many marketing managers whose companies use leaflet distribution to advertise their goods or services often wonder if there is a way to calculate if their campaigns are giving them the
Using Your Hidden Marketing Asset
19 October 2015
I believe we are all aware that a great many successful businesses use leaflet distribution to promote their companies, and I think we all know why they do this. They
A good sales message needs a well-designed leaflet
13 October 2015
If you ask any business manager or owner, what results they expect from a leaflet distribution campaign, you should expect to get some varying answers. Some will tell you they
What Is A Sales Letter?
28 September 2015
Some years ago a top guru in advertising was asked to define what a sales letter was (I believe it was Claude Hopkins, but I could be wrong) his reply
Colour is not always the answer
21 September 2015
Door drop leaflets, like any other form of advertising, depend on being noticed. It is vital that they attract people’s attention. Of course the message they carry is important, but
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