The Flying Scotsman & leaflet distribution
15 March 2016
On the 25th of February this year, 2016, the Flying Scotsman left Kings Cross station in London for the first journey it had taken in many years. The Flying Scotsman
Marketing
Disaster Diverted by Design and Distribution
7 March 2016
Over the winter, we have heard heart-breaking tales of the flooding that has deprived many people in the north of our country of their homes and businesses. Some of these
Thinking Outside the Box
8 February 2016
Have you heard the saying “Thinking outside the box”? It has been used so much over the years by business gurus and management consultants that it has almost become a
Leaflet Distribution Advertising for Valentine’s Day
19 January 2016
Although most businesses will happily tick over throughout the year, the majority of them will be subject to peaks and troughs in their trading year, but those enterprises who are
Make Sure Your Free Offer is Worth Something
15 December 2015
I make this statement because many businesses put “Free Offers” on their leaflets and brochures that are not really worth the paper they are printed on. It often amazes me
How To Brand Your Company & Build That Brand
16 November 2015
We are all aware that international and nationally known companies such as Coca-Cola, MacDonald’s, and others are known as “Brand names.” Their Brand identifies them in the public’s mind as
Yes, it’s that time again already…
3 November 2015
There is the old saying “what goes around comes around,” and Christmas comes around relentlessly every year. The trouble with Christmas is although it comes round at the same time
A good sales message needs a well-designed leaflet
13 October 2015
If you ask any business manager or owner, what results they expect from a leaflet distribution campaign, you should expect to get some varying answers. Some will tell you they
What Is A Sales Letter?
28 September 2015
Some years ago a top guru in advertising was asked to define what a sales letter was (I believe it was Claude Hopkins, but I could be wrong) his reply
Who remembers Ceefax?
8 September 2015
For those too young to remember or those with short memories, Ceefax was one of the first telext services. It was launched by the BBC in 1974, and was hailed
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